Anthem Marketing Manager-130692 in Andover, Massachusetts
HealthCore, Inc., a health services research firm headquartered in Wilmington, DE, is currently seeking a Marketing Manager to work in our Wilmington, DE; Andover, MA; or Alexandria, VA office. Founded in 1996, and now an independently-operating subsidiary of Anthem, Inc., HealthCore provides the health care system, biopharmaceutical industry, academia, and the Federal Government with "real-world" evidence to improve the quality, safety, and affordability of healthcare. HealthCore’s projects range from retrospective to large-scale, prospective studies in the areas of drug, vaccine, and medical device safety surveillance, risk management, pharmacoepidemiology, health outcomes, pharmacoeconomics, and comparative effectiveness research.
The Marketing Manager will own the marketing voice for a new, emerging segment of HealthCore’s overall business. This role will inform and clarify value statements for all key stakeholder groups, including payers, providers/clinicians, life science organizations and patients and develop and deliver materials to support those efforts. The successful candidate will be a results-driven marketer with experience in complicated, highly regulated industries such as insurance, healthcare, and / or the pharmaceutical industry. Campaign development and launch planning a plus.
Responsibilities include, but are not limited to: * Supporting overall program approach for various stakeholders.
Developing and managing lead generation strategies.
Developing and implementing tactical marketing plans.
Coordinating with Public Relations to support marketing initiatives.
Providing leadership and direction to marketing support and creative team members.
Communicating goals and tactics to both internal and external audiences.
Qualifications: Requires a BA/BS degree; 5 years of experience; or any combination of education and experience, which would provide an equivalent background. Health/managed care insurance preferred. Strong collaboration skills required . Strong written and oral communication skills. Superior technical knowledge in all areas of the life sciences industry, with in-depth knowledge of post-approval life sciences (biopharmaceutical) company drug research.
In addition to a dynamic work environment, HealthCore offers a competitive salary and a comprehensive benefits program, including a 401(k) plan; health, dental, and vision insurance; discounted fitness club membership; life, AD&D, short and long-term disability insurance coverage; tuition assistance, paid parking, and an employee stock purchase plan.
HealthCore is headquartered in Wilmington, DE, midway between New York City and Washington, DC, with offices in Andover, MA and Alexandria, VA. As an independently operating subsidiary of Anthem, Inc., HealthCore offers the resources of the nation’s leading health benefits company in a small company environment.
To learn more about us or apply for a position, please visit www.healthcore.com . EOE -/Dedicated to Diversity/
Title: Marketing Manager-130692
Other Locations: DE-Wilmington
Requisition ID: 130692