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Sensata Technologies, Inc. Solutions Marketing Manager - Smart & Connected in Attleboro, Massachusetts

Sensata is looking for a Solutions Marketing Manager to lead the marketing strategy and execution of a key growth initiative within the company, Smart & Connected. The current focus is on Commercial fleets seeking to deploy smart and connected devices across trucks and trailers in order to generate actionable insight to reduce operating costs, improve uptime and enhance safety.

This role will help develop major themes around the market opportunity with key messaging and marketing to communicate the value to buyers in a new target market. The role will guide the development of buyer personas to inform campaigns, content and product innovation. The SMM will work with the appropriate subject-matter-experts to understand and communicate sales engagement models to drive faster sales adoption of new offerings. The ideal candidate will be a self-driven, results-oriented marketing and communications professional with experience and aptitude in the areas of technology and marketing.

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General Responsibilities

  • Oversees marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena

  • Oversees business plans and product positioning in the marketplace

  • Oversees market research activities, monitors competitive activity and identifies customer needs

  • Establishes pricing strategies

Experience / Qualifications

  • A university degree and 6+ years of experience (i.e. Bachelors degree) or a graduate degree and 4-6 years of experience (i.e. Masters degree) or a higher level degree and 2-4years of experience (i.e. Doctorate degree)

  • Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands

  • Strong communication skills; oral, written and presentation

  • Strong organization, planning and time management skills to achieve results

  • Strong personal and professional ethical values and integrity

  • Holds self-accountable to achieving goals and standards

  • Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)

  • Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

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PRIMARY RESPONSIBILITIES

  • Develop the marketing strategy and lead the execution with key stakeholders internally and with external agencies to increase awareness with target audiences, drive higher rates of adoption of the technology, nurture leads through the sales cycle and enable strong partnerships within the ecosystem

  • Manage and coordinate marketing campaigns, industry conferences and events, advisory boards, key product launches and customer wins

  • Create, coordinate and drive the product messaging and content across all media and assets (presentations, website, collateral, etc) based on market research and coordination of competitive analysis with product managers

  • Deliver sales enablement training with product managers as necessary for internal sales roles and external go-to-market partners

  • Coordinate with marketing agencies and internal communications group to develop and integrate content within Sensata’s systems and tools as needed

  • Develop processes, tools and metrics for improving and automating future marketing activities and initiatives

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Smarter Together

  • Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing.

  • Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication.

  • As OneSensata, we are working together to make things work together

If you are an individual who requires a reasonable accommodation in connection with the hiring process and/or to perform the essential functions of the position for which you applied, please make a request to the recruiter or contact benefits@sensata.com .

NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type FIND JOBS in the Workday search bar.

Return to Sensata.com

We are ready for the next century.

Our vision is to be a world leader in mission-critical sensing and electrical protection while satisfying the world’s growing need for safety, efficiency and a clean environment and being a partner, employer and neighbor of choice. Our sensors are the fundamental building blocks needed for a smart, connected, electrified and, ultimately, autonomous world. Click here to find out more about our Future Focus at https://www.sensata.com/about#future

Sensing is what we do.

In fact, our name Sensata comes from the Latin word sensate for ‘those gifted with sense’. Our focus on sensing is also reflected in our logo, which spells Sensata in Braille.

Sensata Technologies is a world leader and early innovator in mission-critical sensors and controls designed to make the world cleaner, safer and more efficient. Mission-critical means products that are essential and difficult to do. You’ll find our 47,000 unique products in many applications anywhere from automotive braking systems to aircraft flight controls.

Sensata devices are in systems that protect people and the environment, so what we do matters. We take pride in knowing our technologies improve safety, efficiency and comfort for millions of people every day.

Note to applicants for positions in the United States:

  • Sensata Technologies, Inc. (US) is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.

  • View The EEO is the Law poster at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm and its supplement at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .

  • Sensata Technologies, Inc. (US) participates in E-Verify. View the E-Verify posters at https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf

  • If you are an individual who requires a reasonable accommodation in connection with the hiring process and/or to perform the essential functions of the position for which you applied, please make a request to the recruiter or contact benefits@sensata.com .

Diversity Statement

We are dedicated to ensuring our employees feel a sense of belonging at https://www.sensata.com/diversity and respect every day. We believe that every individual has unique insights that others can learn from. Working at Sensata means you can bring your whole self to the table. Our goal is to achieve fair representation of women, minorities, veterans, people with disabilities, and all types of diversity among all levels in our organization.

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