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Wayfair Associate Content Strategy Director, Geos in Boston, Massachusetts

<p><span style="font-weight: 400;">Our content strategy team has recently gone “global” -- we’re accountable for user experience messaging for Wayfair, and our sister brands, across platforms (desktop, mobile web, app) and several geos (the U.S., Canada, Germany, the UK). Getting localization right is more important than ever, and so is ensuring that our content is governed, and ready to be distributed at scale.</span></p>

<p>&nbsp;</p>

<p><span style="font-weight: 400;">As Wayfair explores tapping into new markets, we’re curious: Do you have experience with bringing localization into your team’s editorial process? Might you have taken point on the back-end structuring of content so it could be easily repurposed, and governed? Might you have advised on the front-end content hierarchy for, say, location-specific homepages? Have you perhaps spun up country-specific go-to-market messaging playbooks?</span></p>

<p>&nbsp;</p>

<p><span style="font-weight: 400;">If you answered “Yes!” to the above, the opportunity for content -- and you! -- is huge.</span></p>

<p><span style="font-weight: 400;">&nbsp;</span></p>

<p><span style="font-weight: 400;">And you wouldn’t be alone. On our customer-facing Geos product team, you’d partner with product management, user research, design, and analytics to get to know our customers -- and how we might best engage with them -- in every geo. You’d also work in lockstep with brand leadership in the EU to align on our go-to-market messaging strategy.</span></p>

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<p><span style="font-weight: 400;">And once we know what kind of content to ship, we’d love for you to drive the editorial process: from where that content should appear in customer-facing touchpoints, to how it should be structured in our CMS, to when and how we’ll engage with our localization teammates. Prioritizing will be key: what content will be essential for launch, what could come later, how might we adapt existing features, and where might we need new content altogether? You’ll have many folks to lean on, from dedicated engineers and localization points of contact, to content reps on our Global Content Operations team.&nbsp;</span></p>

<p>&nbsp;</p>

<p><span style="font-weight: 400;">Ideal candidates are not only strategic thinkers, but also sought-after collaborators who work well in entrepreneurial environments. Having done this kind of work before would be a </span><em><span style="font-weight: 400;">very</span></em><span style="font-weight: 400;"> big plus, and we are totally open to where you’ll work -- it might even be best if you’re based out of the EU.</span></p>

<p><span style="font-weight: 400;">&nbsp;</span></p>

<p><span style="font-weight: 400;">More specifics on role and scope:</span></p>

<ul>

<li style="font-weight: 400;"><span style="font-weight: 400;">Lead the content strategy for our Geos product team, reporting into our Global Head of Content (who is based out of Boston)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Informed by user research, data analytics, and our brand positioning, set a vision for why, where, and when content should be repurposed -- or new content should be created -- as we explore opening Wayfair and our sister brands in new countries</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner closely with localization and Global Content Ops teammates to model and manage content in our CMS, so it’s go-ready as we emerge in new markets</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Within our global experience design community, evangelize the need for considering localization earlier in the design process, and help optimize our editorial and UI design workflows to meet this need</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Ensure cohesive messaging and platform-appropriate content standards across app, mobile web, and desktop</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage at least 2 other content strategists and determine why and when we may need to hire additional Geos content strategists</span></li>

</ul>

<ul>

<li style="font-weight: 400;"><span style="font-weight: 400;">Work collaboratively with product managers, user researchers, product designers (UX/UI), analysts, engineers, and brand leadership to make the customer journey as user-friendly as possible</span></li>

</ul>

<p><span style="font-weight: 400;">&nbsp;</span></p>

<p><span style="font-weight: 400;">&nbsp;Desired skills &amp; experience:</span></p>

<ul>

<li style="font-weight: 400;"><span style="font-weight: 400;">+10 years of professional content strategy or copywriting experience for consumers and consumer brands (e-commerce experience is a big plus)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">A portfolio that demonstrates how you’ve evolved, accelerated, and evangelized content impact, as well as a deep understanding of how to identify user problems</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">An entrepreneurial spirit with demonstrated ability to push independent and team projects to completion</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">A collaborative work style and the ability to think holistically -- understanding how content strategy, design, product, engineering, and brand work together to provide customers with a cohesive, end-to-end message</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong leadership, time-management, and organizational skills</span></li>

</ul>

<p><span style="font-weight: 400;">&nbsp;</span></p>

<p><span style="font-weight: 400;">Our team is a mix of former travel writers, magazine editors, content marketers, TV producers, and academics. We’re looking for culture “adds,” not “fits.” We believe that diverse perspectives and backgrounds only strengthen our team.</span></p><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>

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