Merck Associate Director U.S. Oncology Marketing Omnichannel Strategy – Data Insights (HYBRID) in Boston, Massachusetts
The Associate Director for U.S. Oncology Marketing Omnichannel Strategy and Operations – Data Insights will be responsible for being the single point of contact responsible for coordination of US Oncology-specific data requirements to allow for an integrated and well-orchestrated customer experience. This role will also be accountable for ensuring the evolution of customer master record/master data management evolution for key Oncology customers as the team works towards omnichannel.
Identify, validate, and articulate US Oncology-specific data requirements to enable preferred Health Care Provider, Patient and key account customer experiences
Partner with cross-functional Data & Analytics teams to ensure US Oncology data requirements are pulled through to empower omnichannel customer experience, including that the appropriate data feeds into the Customer Promotional Record
Represent the business needs of US Oncology with key US Market stakeholders responsible for the development of future state omnichannel capabilities for the broader organization
Lead management of US Oncology data required to ensure a well-orchestrated customer experience by ensuring data is available, consumable, and actionable by the omnichannel orchestration engine
Partner with US Oncology Engagement Analytics team to validate omnichannel experience performance and insights to evolve data needs to deliver on preferred customer experiences
Position Location: Upper Gwynedd, PA with a hybrid work model (combination of in-office/work from home ability). Relocation assistance provided.
Education Minimum Requirements
Required: Bachelor's degree
Desired: Master's degree
Required Experience And Skills
Minimum of five (5) years of marketing strategy, customer experience, and multi-channel marketing with an emphasis on Omnichannel digital strategy that optimizes overall customer experience to drive business results.
Understanding of US Healthcare Systems, including the nature of business interactions & dynamics between payers, regulators, physicians, and plan members
Proficient in working within collaborative, fast-paced environments, building and maintaining strong relationships, peer influence, building effective working relationships with colleagues, and delivering high-quality work
Demonstrated strategic thinking, problem-solving, analytical critical thinking, and planning skills
Demonstrated strength to function and influence others effectively in a fast-paced, ambiguous environment, with frequently changing priorities
Strong business acumen with ability to translate complex concepts clearly and concisely to broad audiences.
Strong project management and execution skills, with experience working in agile environments
Preferred Experience and Skills
Associate Director Level of Marketing or equivalent from Agency/Consultancy
Oncology pharmaceutical marketing experience
Omnichannel marketing experience
Agile team experience
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
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Flexible Work Arrangements:
1st - Day
Valid Driving License:
Number of Openings:
Requisition ID: R203757
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