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Manulife AVP, Head of US Retirement Marketing in Boston, Massachusetts

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

The Head of US Retirement Marketing will be responsible for leading comprehensive marketing strategies in support of our Global Retirement business, with a focus on the United States (John Hancock Retirement). Additionally, this role entails overseeing intermediary and sponsor marketing initiatives for both the United States (John Hancock) and Canada (Manulife).

The incumbent will work closely with business partners throughout the organization to drive strategy for strategic, complex marketing initiatives that increase brand awareness and consideration and drive revenue across participant and intermediary channels.

The ideal candidate will:

  • Demonstrate expertise in leading and implementing strategic change to drive business growth.

  • Have a proven track record of successfully managing teams within retirement sector, inspiring change and leading transformative initiatives.

  • Possess strong financial acumen, with experience managing budgets and optimizing resource allocation.

  • Be able to set and prioritize objectives aligned with organizational goals and communicate them effectively.

  • Be proficient in developing and executing strategic communication plans.

  • Have a strong executive presence

  • Collaborate using impact and influence skills across segments/regions

  • Have a proven ability to develop and maintain relationships across all departments at all levels, including sales, relationship management, product, legal, compliance, and where applicable, external advisors and distributors.

  • Be dedicated to continuous improvement

  • Have a proven track record of meeting key performance indicators (KPIs) and driving measurable results.

  • Demonstrate knowledge of the Adobe Marketing Technology stack to drive marketing strategy

Key Responsibilities:

  • Drive strategic marketing initiatives for the US Retirement market, ensuring alignment with organizational objectives.

  • Oversee intermediary and sponsor marketing activities in both the United States and Canada.

  • Lead and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.

  • Manage budgets effectively, optimizing resource allocation for maximum impact.

  • Set clear priorities and objectives, ensuring team alignment with broader business strategies.

  • Spearhead change initiatives within the marketing function, adapting strategies to evolving market trends.

  • Develop and execute strategic communication plans to enhance brand visibility and engagement.

  • Ensure successful execution and delivery of marketing campaigns, programs, and initiatives.

  • Establish and monitor key performance indicators (KPIs), consistently meeting and exceeding targets.

Required Skills and Qualifications

  • Bachelor's Degree required

  • 15-20 years of marketing experience in the retirement industry

  • Investment acumen required

  • Exceptional leadership and team management skills.

  • Strategic problem solver with the ability to translate vision into actionable plans.

  • Strong analytical and problem-solving abilities.

  • Excellent communication and interpersonal skills.

  • Proven ability to manage multiple priorities in a fast-paced environment.

  • Knowledge of retirement industry, markets, investments and investment concepts

  • Capacity to work in a fast-paced, often changing environment.

  • Creative and innovative thinker with a solution-oriented approach.

  • Ability to build and maintain strong relationships at all levels of the organization

  • Demonstrated experience managing internal and external client relationships.

  • Ability to persuade, manage time, prioritize effectively and be goal oriented.

  • Comfortable using and learning new technologies

What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.

  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

  • You thrive in teams and enjoy getting things done together.

  • You take ownership and build solutions, focusing on what matters.

  • You do what is right, work with integrity and speak up.

  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What can we offer you?

  • A competitive salary and benefits packages.

  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

  • A focus on growing your career path with us.

  • Flexible work policies and strong work-life balance.

  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first cultureWe lead with our Values every day and bring them to life together.

  • Boundless opportunityWe create opportunities to learn and grow at every stage of your career.

  • Continuous innovationWe invite you to help redefine the future of financial services.

  • Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.

  • Championing Corporate CitizenshipWe build a business that benefits all collaborators and has a positive social and environmental impact.


About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Boston, Massachusetts

Salary range is expected to be between

$148,400.00 USD - $275,500.00 USD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Company: John Hancock Life Insurance Company (U.S.A.)