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VMware Competitive Intelligence Technical Analyst - Security Business Unit - Opportunity for Working Remotely in Boston, Massachusetts

We are looking for a passionate, driven, self-motivated Technical Competitive Intelligence Analyst to join the VMware/Carbon Black Product Marketing team.

This role requires a deep level of technical knowledge in the cybersecurity space – across endpoint, workload, and Kubernetes security. We need someone who can “read between the lines” and decipher competitor messaging and data sheets to provide the most critical differentiation points. You will serve as the deep subject matter expert on specific competitors in endpoint security space and be the go-to source for our pre-sales, customer success, product, marketing, partner, and sales teams arming them with insights on how to outmaneuver our competition and change the conversation towards VMware/Carbon Black’s current product offering strengths and abilities. You should be a self-starter and comfortable working in a fast-paced environment on multiple simultaneous projects.


  • Develop internal tools (such as battlecards,deep product analysis, competitive responses, etc.) with a view toward improving sales effectiveness

  • Evaluate competitor data sheets and marketing collateral to provide competitive differentiation of VMware/Carbon Black and select competitors

  • Create presentations that focus on differentiators that are clearly articulated with supporting data, fact-based analysis, and a point of view

  • Create and drive focused sales enablement sessions for the sales and customer success teams and participate in business review meetings and deal reviews as required

  • Brief product teams on competitor technologies and update marketing teams about competitive messaging and positioning issues

What you bring:

  • 3+ years related experience in a technical marketing, technical sales (e.g. sales engineering) or technical competitive intelligence role.

  • Cybersecurity related experience

  • Experience with sales enablement and competitive intelligence training; skilled in objection handling and designing “trap/turnaround” questions, and “reading between the lines” to determine key competitor gaps

  • Skilled in obtaining public information beyond what is posted on the company’s website and at reading and interpreting analyst reports, including “quadrant” and “wave” style rankings

  • ​Excellent writing& speakingability, including the ability to communicate technical concepts and support the marketing team in writing clear and compelling copyand presenting compelling content.


  • Engineering, Computer Science degree, or similar experience.

  • Familiaritywith various competitive intelligence methodologies(i.e.SCIP’s Code of Ethics).

  • Knowledge of competitive tools like Crayon or Klue

Category : Marketing

Subcategory: Product Dev Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2021-07-06

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.