System One Demand Gen & Marketing Strategist in Boston, Massachusetts
Demand Gen & Marketing Strategist
Employment Type: Full Time
Date Posted: 11/10/2023
Job Number: JO-2311-2297
Pay Range: $150000.00 - $175000.00 per Year
The primary function of the SW Marketing Demand Gen & Marketing (SaaS) Strategist is to provide support to the senior director of SW/SaaS as a project manager, people & marketing manager, and strategic advisor, allowing that leader to focus on their organization's highest-level business priorities.
Scope will be providing consulting and execution in support of the SaaS team efforts in the areas of (but not limited to) aligning strategies, brand, messaging, go-to-market, Pod oversight and customer engagements.
Duties & Responsibilities
Design and drive collaboration towards the client’s vision to enhance the global SW story.
Work with Brand to create and launch the unified vision and messaging
Drive and develop cohesive relationships across the different SaaS pillars and companies to get to a unified focused team who is aligned to the overarching strategy for the team and their individual goals.
Partner closely with sales and BU marketing teams, consultants, as well as with segment, channel, and product partners to deliver relevant content and leads to accelerate the growth.
Customer engagement strategy and execution to drive pipeline and revenue.
Oversee the development and execution of virtual and live engagements that drive awareness & adoption of client’s SaaS solutions across enterprise customers and the portfolio
Partner closely with sales and BU marketing teams, as well as with segment, channel, and product partners to deliver awesome experiences and accelerate the growth.
Liaison between marketing, partner and sales channels to align to the client’s vision.
Marketing Planning & Strategy for client’s Trust Authority
Craft, execute and maintain a marketing and campaign strategy for ITA to meet lead and revenue targets
Program management of Pods/Direct sales enablement
Provide oversight and visibility to all 14 pods and team members who are supporting them.
Bring a unified message and understanding.
Quantify the needs of the sales organization and drive the VOC back to GTM and product.
Support L&D to create training for SW for direct and indirect sellers for SW.
Drive the strategy for customer engagements, messaging and brand from concept to completion in support of critical business goals.
Collaborating closely with stakeholders and different layers of management or teams to advance key priorities and align to a single vision.
Develop and manage frameworks, goals, and deliverables along with policies and procedures.
Lead virtual and live engagements for corporate and partner
Partner with internal teams to drive engagement including but not limited to Sales, Marketing, and Communications.
Strategic Influence: Strong executive presence with ability to influence and make recommendations. Role results in high interaction with sales, product, developers, leadership, and customers.
Proactively Seizes Opportunities: Develops & executes on solutions to address End to End customer issues & spearheads opportunities for growth rooted in customer insight.
Builds Organizational Collaboration: Active leader/teacher/community-builder across stakeholders, the broader marketing function, and SaaS cross-functional teams.
Manage and develop a team of high performers: Ability to coach and develop a team of direct reports.
Focus on event lifecycle, including planning, execution, vendor relationships, internal relationships and speakers.
Build processes for repeatability and scalability of event activities
Create / Understand customers, personas, products and the buyer’s journey.
Measure, analyze, and report lead and campaign performance
Other additional duties
Skills & Qualifications
Strong program management skills
Ability to present to executives
Webinar and event execution capability
Education & Experience
8+ years B2B software and solution experience
Seasoned Demand generation background
Fortune 100 marketing experience (matrix org)
KPI driven marketer
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Diversity Inclusion & Customer Service Statement
TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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