Salesforce.com, Inc Demand Generation Analyst, Retail Consumer Goods & Common Layer in Boston, Massachusetts
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Salesforce is seeking an eager, dynamic and results-focused marketing professional to drive strategy and integrated demand generation for the Retail Consumer Goods and Common Layer team. We seek a candidate with a diverse set of demand generation experience across digital, messaging, events and content marketing. We are looking for an innovative marketer who is not afraid to try new initiatives and quickly test and iterate to build pipe.
In addition to driving full funnel campaigns that attract new customers, this role requires an individual who has the agility to navigate the needs of many groups, a collaborative spirit that looks for ways to accomplish the goals of many teams, and the creative drive to develop campaigns that stand above our competition. Analytical capability is key for understanding and running demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing campaign/program.
Proven experience in programmatic demand generation through integrated campaigns and customer journeys is critical. This position requires hands-on execution with the day-to-day coordination and program management of all aspects of the initiatives and campaigns with the opportunity to inform strategy.
Primary Responsibilities Include:
Supporting the build of AMER-centric demand gen strategies to attract new customers and audiences in the Retail Consumer Goods industry, as well as support multi-industry opportunities to promote and sell the Salesforce Common Layer portfolio (Loyalty Management, Salesforce Scheduler, Salesforce Surveys, ERI, DPA)
Establishing immediate trust with internal stakeholders across content, creative, product marketing, industry marketing, executive leadership and other groups to drive a plan that breaks down silos and delivers exceptional, innovative, and creative marketing campaigns to make a greater impact on the business
Create and report on key metrics that monitor performance from website metrics, offer engagement, pipeline influence to closed deals
2+ years delivering integrated marketing campaigns, ideally in B2B space.
Experience working with large and diverse teams across multiple disciplines, reporting structures and priorities.
Strong understanding of demand generation and a track record of owning campaigns, projects, and driving success
Ability to handle multiple initiatives and track record for delivering under tight deadlines
Experience optimizing spend across tactics and forecasting results
Strong presentation skills & communication skills
Works well under pressure, in a fast-paced, high-growth environment that is constantly changing
Exceptional organization with excellent project management skills and rigorous attention to detail
Degree in marketing or similar field
2+ years experience in delivering integrated marketing campaigns
Experience with Salesforce applications/technology preferred
Expertise with Office products required
For Colorado-based roles: Minimum annual salary of $64,000. You may also be offered a bonus and benefits. More details about our company benefits can be found at the following link: https://www.getsalesforcebenefits.com/
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.
Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .
Salesforce welcomes all.
Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.
Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.
There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.
We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.
- Salesforce.com, Inc Jobs