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Randstad US Email Marketing Automation Manager in Boston, Massachusetts

Marketing Automation Manager

Summary

Randstad is looking for an experienced Marketing Automation Manager to own the management and optimization of our marketing automation for our US clients. Reporting to the Director of Digital Personalization, this position requires extensive cross functional collaboration with vendors, content marketing, product, design and analytics teams in addition to the brand VPs for each line of business.

This position also requires strong knowledge of Hubspot Growth Marketing platform and the ability to learn other related marketing automation tooling.

Job-Specific Responsibilities

  • Design, implement and maintain automation campaigns to support talent sourcing initiatives.

  • Be a SME on email, conversion rate optimization, and marketing best practices, and drive decisions for the marketing team based on this knowledge.

  • Interface with IT to build and maintain data fields for targeted campaigns.

  • Collaborate with CRM teams and platform to promote data flow and integrations.

  • Provide expertise on user data and segmentation for target audiences.

  • Communicate campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis.

  • Proactively identify opportunities to improve the effectiveness of email marketing programs, platforms or processes from in-depth knowledge of campaign management and email execution tools.

  • Leverage data, insight and analytics to inform marketing automation strategy and initiatives.

  • Collaborate with insight and analytics teams to ensure performance tracking is executed and monitored.

Basic Qualifications

  • Experience with Hubspot

  • Experience with Twilio, SendGrid, Iterable and/or Salesforce Marketing Cloud is a plus

  • Experience executing large scale campaigns across multiple brands

  • Experience with A/B testing

  • Bachelor’s Degree

  • A minimum of 5 years professional experience on a digital or content marketing team

  • A minimum of 3 years executing marketing automation campaigns and working with marketing automation platforms

  • Demonstrated expertise with inbound marketing, email marketing, list segmentation, workflows

  • Strong excel/Google sheets skills

  • Strong spoken and written communication skills

  • Experience with HTML/CSS

  • Self-motivated with critical attention to detail and deadlines

  • Ability to work independently and as part of a team driving for outcome over output.

What’s in it for you

  • Largest global staffing leader

  • Competitive salary + bonus

  • Excellent benefits package - medical, dental, vision

  • Generous PTO policy earned from day one

  • Education and professional development

  • Rapid career growth

  • Retirement savings and security

  • Employee stock purchase plan

  • Paid parental leave

  • Short and long term disability

  • Employee assistance program and health advocacy

  • Health and dependent care flexible spending account

  • Metlife auto and home insurance

  • Metlife legal plan

  • Referral reward program

  • Exclusive discounts and programs with dozens of nationwide vendors and retailers

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards (https://www.randstadusa.com/about/diversity/) . Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com .

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