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Blue Cross Blue Shield of Massachusetts Health Engagement Strategist in Boston, Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.

This position is the primary external face of BCBSMA’s Health Engagement Sales Organization. Utilizing a firm understanding of the team’s strategy and capabilities, an in depth knowledge of the health care industry, business acumen, and strong client relationship skills, the Health Engagement Strategist plays a critical role in the successful planning, implementation and evaluation of health engagement programming for accounts and market segments.

Key Responsibilities:

  • Independently provides leadership to external constituents (e.g., accounts, brokers, consultants) in support of effective health engagement programming across all available channels in collaboration with internal partners (e.g., Health & Medical Management).

  • Employs knowledge, skills and sensitivity to the cultural and demographic diversity of a population to design and implement meaningful and effective health management strategies and tactics most likely to yield achievable results.

  • Utilizes all available population data and cultural characteristics of each client to expertly advise stakeholders regarding opportunities to reduce modifiable health risks through BCBSMA’s health engagement initiatives.

  • Uses strong analytic skills and knowledge of industry norms and best practices to set realistic expectations and achievable goals for program impact, interpret and communicate outcomes, and assess future opportunities.

  • Provides consultative solutions-based selling, skillfully steers clients to BCBSMA’s existing health engagement offerings and development of operationally sound programs while ensuring client satisfaction.

  • Based on client experiences and industry knowledge, take a systematic approach to making recommendations for scalable program enhancements.

  • Develops and delivers high-quality presentations to internal and external audiences as needed.

  • Actively and expertly represents department strategy and capabilities on cross-functional teams or at key account, broker and consultant meetings.

  • Supports responses to RFP and RFI requests to competitively position BCBSMA health engagement programs and services, as needed.

  • Proactively keeps up-to-date on current trends relevant to the health engagement, well-being and other applicable areas.


  • Excellent communication skills (verbal, written, presentation)

  • Experience with relationship management or sales, including demonstrated consultative solutions based selling

  • Demonstrated ability to skillfully navigate difficult situations directly and diplomatically create an optimal outcome

  • Flexible and adaptable team player with the ability to work independently within our department’s strategic framework

  • Strong organizational and problem solving skills with the ability to coordinate and manage complex projects

  • Expert in utilizing PCs, Word, Excel and PowerPoint database software

Education/Relevant Experience:

  • BS/BA degree in relevant field. Masters degree preferred.

  • At least 5 years experience in health promotion, consulting, or a related field.

  • Background in health promotion/health care related field.

LocationBostonTime TypeFull time

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power, Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.