Vaco Manager, Digital Marketing in Boston, Massachusetts
The Manager, Digital Marketing is responsible for managing performance, optimization, and reporting related to digital assets, campaigns, and content at the organization. This role will collaborate with leadership and team members across the Global Marketing team to strategize, build, launch, and continually refine campaigns that highlight the organization’s thought leadership, functional areas, and lines of business.
Essential Job Functions:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
Duties and Responsibilities :
Defines and implements a web content strategy in conjunction with the Global Marketing team members to align with business partner goals and objectives
Continuously measures and optimizes web traffic metrics and content performance; create reports using Google Analytics, SEO software tools, and HubSpot
Identifies and presents areas of SEO opportunity for existing web content
Maintains and optimizes full-funnel marketing strategies and campaigns in conjunction with our Paid Media team
Designs and implements creative methods of disseminating content, including articles, thought leadership pieces, social posts, videos and whitepapers and/or downloadable content
The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Action Oriented –Embracing new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Collaborative –Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
Communicates Effectively – Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension. Active listener to ensure clear understanding
Growth Mindset – Embraces challenges, seeks out inspiration in others, and open to continuously improving and developing skills and business knowledge
Resourcefulness – Identifying, securing and deploying resources effectively and efficiently
Results Oriented – Consistently achieves results, even under tough circumstances
Tech Savvy – Anticipates and adopts innovations in business-building digital and technology applications
Education and Experience:
Bachelor’s Degree required
Minimum 5 years' experience with WordPress, Google Analytics, and SEO software tools required
Strong knowledge of marketing campaign development process required
Experience with HubSpot Marketing Hub and/or Salesforce Marketing Cloud preferred
Location: In office.
Hybrid/Remote option may be considered with Management approval.
10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)
Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:
Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion.
Occasional: Standing and bending.
Infrequent: Lifting up to 10 pounds.
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Vaco believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure: $80,000-$100,000. The individual may also be eligible for discretionary bonuses.
California residents may also access Vaco’s HR Notice at Collection for California Applicants and Employees (https://www.vaco.com/wp-content/uploads/2021/03/VACO-Modified-Regs-HR-Notice-at-Collection-Final-1-converted.pdf) .
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
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