KPMG Manager, Technology Marketing Campaigns in Boston, Massachusetts
Business Title: Manager, Technology Marketing Campaigns
Requisition Number: 70705 - 39
Function: Business Support Services
Area of Interest:
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.
KPMG is currently seeking a Manager, Technology Marketing Campaigns to join our Marketing organization.
Responsible for the strategy and execution of an integrated, full-funnel marketing campaign and related sub-campaigns to position KPMG as the leading insights-driven transformation journey partner, leading with technology, data, industry insights and to promote our global capabilities and scale
Build end-to-end campaigns supporting the Advisory aspirations within the technology space, across disparate service networks, including Transformation Delivery, CIO Advisory and Tech Enablement
Assist with building KPMG brand in technology by expanding internal Digital IQ, grow and build capabilities in digital technology: cloud, advanced data & analytics, platforms & low code, enterprise applications
Collaborate with priority industry Marketing Leads and business leads (Advisory Line of Business Leads and other industry leaders across Advisory and Tax) to develop industry tailored messaging, positioning our capabilities and solutions
Develop sales enablement content and toolkits that our Key Account Managers and National Markets team can use to drive demand/leads at priority accounts; Manage the marketing budget, strategy and reporting
Partner with marketing leaders, various marketing enablement teams and other GTM support functions (Communications, AR, Sales) to develop an integrated plan (with tactics, deliverables and dates) and an accompanying budget; Ensure marketing plans are executed on time and on budget and results are reported to the business on a quarterly basis
Minimum eight years of combined strategic marketing, digital marketing experience; preferably in a professional services environment; minimum two years leading marketing programs and directing resources
Bachelor's degree in related field from and accredited college or university
Trusted, strategic marketing advisor able to translate marketing strategy from the business strategy and define marketing plans to accomplish the business objectives
Proven track record in designing marketing strategy plans that support growth among key buyers that improve awareness, engagement and sales is preferred
Strong executive presence and presentation skills
KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.
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