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Cengage Learning Manager, Web Marketing Operations in Boston, Massachusetts

What you’ll do here:

As the Manager, Web Marketing Operations, your passion for detail and website production will be put into practice each day. You will guide and champion a team of Web professionals to create engaging, effective websites for Cengage’s Higher Education instructors, students and Institutional customers.

Key responsibilities:

  • Oversee the work of a Web production team and ensure work is of highest standards

  • Serve as the main contact for assigned web marketing projects and initiatives to meet team and business goals. Work with internal collaborators in many areas of the company to implement web projects ̶̶ including marketers, developers and other key internal partners

  • Drive projects to completion through effective use of project management skills, including: Communicating status and schedule, calling and facilitating meetings, assigning roles, collaborating with internal or external vendors to meet the needs of the project, lead the process and serve as the single point of contact with business owner

  • Actively communicate through daily use of project management tools such as JIRA, Confluence, and WorkFront

  • Conduct design and implementation reviews; examine, research, and resolve issues; raise issues to appropriate team members

  • Deep understanding of CMS systems as used by content contributors. Provide ongoing training and support of the CMS contributor community

  • Ensure consistency and standardization among web tools and practices to ensure efficiency and best fit

  • Know the latest web technologies relevant to digital marketing and make recommendations for their use on projects and workflows as appropriate. Conduct pilot project tests as needed

  • Create and maintain requirements documents, write new use cases and author maintenance requests as needed for continuous improvement of web projects

  • Work with internal/external domain authorities to implement continuous enhancements in regards to web site design, usability, accessibility, and performance

  • Lead efforts for team workflow practices (e.g., documentation) and communicate optimally in a team environment

Skills You Will Need Here:

  • Education: Four-year degree

  • Minimum 5 years of professional experience in one or more areas of Digital Marketing, Web Development, Web UX/UI, Marketing Automation Systems, Project Management, Information Technology Management

  • Experience with direct management of others, including coaching and writing performance evaluations

  • Proficient with Microsoft Office Suite tools (Word, Excel, PowerPoint)

  • Experience using web analytics tools for data analysis of site performance

  • Experience with systems, databases, leading projects with technical components

  • Experience using HTML authoring tools

  • Project Management experience driving multiple simultaneous projects through to completion

  • Experience creating and implementing test plans for webpage conversion optimization

  • Solid communication and presentation skills, to optimally work with partners across multiple departments

  • Solution-oriented, ability to solve problems and overcome obstacles

  • Possess drive and motivation for achievement and the ability to learn and apply new concepts and tools quickly

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.

We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

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