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The Cigna Group Market Research Advisor - Government & Individual Businesses - Remote in Boston, Massachusetts

Our Team

Insights & Experience is a central, shared market research, customer experience and competitive intelligence center of excellence (COE) that supports fact-based decision making to enable our customer-centric strategy. We seek to partner with our internal clients and business across several areas:

  • Understanding consumer/customer/client/provider/broker experiences, needs and expectations.

  • Gathering data on key stakeholder groups

  • Identifying new business opportunities and areas for growth

  • Identifying pain points and business opportunities for retention

  • Evaluating customer loyalty / satisfaction to inform customer experience priorities

  • Assessing products, services and channel approaches

  • Assessing campaign effectiveness

  • Tracking brand performance and recommending course adjustment

  • Building our brand positioning and relevance

Ultimately, Insight & Experience’s goal is to help guide effective business decisions and actions with the informational needs of Cigna’s key stakeholders in mind.

Role Summary

The Market Insight Advisor is responsible for the market research and insight needs of our Government and Supplemental Benefit businesses to support their key strategic initiatives and priorities.

This role reports to the Market Insight Senior Manager for Government & Individual Businesses . Jointly they develop and drive a research agenda that supports strategic insight generation, communication and activation with internal stakeholders and clients.

The role collaborates across all levels of the organization to define business and research objectives and recommend and execute appropriate research designs. Ultimately, the Insight Advisor ensures research is conducted with business actions in mind, at the highest quality levels, to build trust and confidence in the findings through the insights and implications that support key business decisions.

In short, this position will be responsible for:

  • Internal client relationship management and prioritization

  • Translation of business partner needs to establish an effective research approach

  • Research project design and execution

  • Vendor management

  • Quality control

  • Strict adherence to internal and external Compliance/Legal/Privacy regulations

  • Keeping up to date on latest methodologies and technology

  • Keeping up to date on latest government/regulatory and policy changes that impact product, pricing, plan ratings, etc.

  • Championing strategies that provide deep and broad-based consumer and marketplace knowledge

  • Synthesis of insights across multiple projects, sources etc.; ability to translate data into clear and actionable results

  • Clear communication of insights to develop relationships of trust, and to provide convincing business insights

Ideal candidates will offer:

The successful candidate will have a proven track record in driving a research agenda with meaningful impact in a complex and matrixed business environment. Further, the ideal candidate will be an expert in all aspects of research design and execution, comfortable leading in a highly collaborative setting, ability to effectively influence and work with senior leaders.

The ideal candidate will have a minimum of 5 years’ experience and demonstrate increasing responsibility in their previous roles.

Desired skills should include:

  • Deep understanding of the health industry, specifically health insurance, with a focus on the Senior and Individual audiences.

  • Degree or certificate in gerontology or proven experience in the Senior/Medicare space

  • Proven ability to build and drive a research agenda aligned to business objectives and strategies

  • Demonstrated expertise in consumer research (especially hard-to-reach consumers); B2B experience a plus

  • Proven experience managing and extracting insights from both quantitative and qualitative research

  • Able to combine and reconcile information from a variety of sources – qualitative, quantitative, custom, and business metrics – to develop convincing results

  • Ability to balance the science of market research with sound, practical insights

  • Ability to influence senior leaders

  • Proven experience managing research vendors

  • Prior experience on the client-side is preferred; vendor-side experience is a plus

  • Exceptional written skills with ability to tell the story

  • Experience with research platforms/tools such as Qualtrics, Vovici/Verint, dScout, or equivalents a plus

  • Experience with analysis tools such as Tableau, SPSS, or equivalents a plus

Preferred degree in Marketing Science/Market Research, Economics, Human Behavior/Psychology or Statistics or equivalent work experience.

Personal traits

  • Self-starter and ability to work independently

  • Initiative and drive for results; problem solver, critical thinking

  • Quick study, high energy

  • Influential and impactful presentation and communication skills

  • Attention to detail

  • Business acumen

  • Flexibility, keen to improve organizational effectiveness

  • Team player

  • Strong prioritization skills and ability to handle multiple tasks and projects simultaneously

  • Adaptive

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.