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G2 Market Research Analyst - Real Estate and Education in Boston, Massachusetts

About G2 - Our People

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here (http://culture.g2.com/benefits) to learn more about our benefits.

Due to Covid, G2 is currently operating fully remote until it is safe to return to the office.

About G2 - The Company

When you join G2 (http://www.g2.com/) , you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here (https://culture.g2.com/news/g2-series-d-announcement) !

About the Role

G2 is seeking a Market Research Analyst focused on Real Estate and Education software and technology markets to share in maintaining and curating our real-time taxonomy and the related research that powers our G2 marketplace. Our analysts put buyers first through our work in developing independent and unbiased categorization of B2B software and data-driven thought leadership.

At a fast paced, hyper growth company like G2, responsibilities, tasks, and projects can evolve rapidly and the ability to adapt is critical.

We’re looking for someone who understands the importance of data and has the ability to convert that data into compelling narratives, and reports using their oral and written presentation skills. We remain 100% unbiased in our analyses, combining our technology and industry knowledge with the data/experiences of real software users.

Analysts support their fellow team members in the growth and maintenance of G2’s priority categories. Analysts can expect to learn and contribute across all software markets.

You would be successful if you describe yourself as:

  • Technology industry analyst or market practitioner with an interest in growing your subject matter expertise

  • Committed to sharing your expertise and knowledge, helping to build a market profile that supports G2’s authority in B2B software markets

  • Driven by results from supporting external and internal stakeholders, including clients, prospects, sales and marketing.

  • Has a proven passion for the role that technology plays in business, and how it delivers benefits.

  • Life-long learner who is curious, asks questions, and brings new ideas to the table.

  • Self-motivated individual with exceptional writing and verbal skills and an analytical eye to help G2 tell meaningful, data-driven stories and share insights and trends in interesting ways.

  • Detail-oriented and able to maintain organization across multiple task types.

Responsibilities

  • Category Maintenance and Development : Achieve and maintain category integrity (https://www.g2crowd.com/categories?category_type=software) in a defined market. This includes conducting research to ensure software products and associated services are properly categorized, as well as staying on top of trends to proactively evolve categories within our taxonomy.

  • Advisory Influence : G2’s Market Research Analysts are authorities in their given markets. They are the primary internal resource for their categories and work directly with software buyers and vendors in their field. In this role, individuals are responsible for educating buyers about how to best select, implement, utilize, and benefit from business solutions via the categories and content they manage. Supports sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as educating on G2 market trends.

  • Thought Leadership, Writing & Analysis : Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions. Market Research Analysts are tasked with understanding our unique data and information through both intentional research and direct engagement with software and service buyers.

  • Collaboration : Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings. When relevant, identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes.

Requirements

  • Experience in Real Estate and Education software categories as a practitioner, researcher or analyst

  • Strong research and writing skills, with the ability to produce data-driven stories

  • Bachelor’s degree, preferably in a related discipline - or equivalent, relevant work experience

  • Fast, continuous learner who can work independently

  • Flexible and adaptable, willing to take on new challenges

  • Excellent organizational skills and attention to detail

  • Strong and open communicator

  • Proven ability to work on multiple projects simultaneously

  • 2-4 years of professional experience

Why we love G2

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process

We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2.

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