Plymouth Rock Assurance Marketing Associate- Road Rewards in Boston, Massachusetts
Marketing Associate – Road Rewards is responsible for supporting marketing initiatives and day-to-day operations for the Road Rewards℠ telematics program for the Plymouth Rock Independent Agency group. From decreasing distracted driving to reducing aggressive driving habits, the Road Rewards mobile app offers feedback to customers on their driving behaviors and offers an opportunity to get rewarded and reduce the human trauma and property damage associated with auto accidents. This position is a rare opportunity to do really well in your career while doing really well for society
This positon will be supporting all customer acquisition, engagement and retention tactics and play an important role in ensuring flawless execution of the program. Program monitoring, reporting and analysis will be a specific priority. Critical to this role is excitement for building a great app and delivering innovative marketing campaigns, attention to detail and strong ability for collaboration with internal groups and external partners.
Specific Responsibilities Include:
Execute marketing campaigns and promotions to drive increased enrollment, engagement and retention of customers into the Road Rewards program.
Evaluate marketing campaign performance and communicate root causes of performance.
Own day-to-day oversight of the program including timely resolution of customer issues, monitoring of program performance and identification of trends
Test and implement new program benefits, experiential rewards and functionality required to increase customer engagement and improve customer driving habits
Develop a deep understanding of customer needs and preferences in relation to the Road Rewards experience, be a voice of customer in relation to the app experience
Drive the execution of the program’s features and benefits - adding new rewards options, adding functionality to the app
Work closely with the app vendor, rewards vendors and internal teams to ensure smooth operation of the program
Partner with digital team on digital advertising including display, paid & organic search, paid social, email, etc. with the purpose of driving consumer engagement of new and existing features
Bachelor's Degree required.
Minimum 2-3 years of customer marketing, innovation or operations experience
Analytical thinker with ability to interpret results and site metrics to drive change
Problem solver, who can resolve issues effectively and creatively while maintaining a high level of flexibility, professionalism and integrity
Have some experience with Salesforce Marketing Cloud, Instapage and running social campaigns
Experience working with multiple stakeholder to drive results
Strong communication and presentation skills
Unafraid to be thrown into new projects that will stretch your skills
Demonstrated ability to execute digital marketing programs including mobile apps
Experience in insurance industry or insuretech is a plus
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $1.6 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
Job ID: 2021-2305
External Company URL: www.prac.com/
Street: 695 Atlantic Ave