Randstad Marketing Automation Engineer in Boston, Massachusetts
Marketing Automation Engineer
date posted:Wednesday, March 25, 2020
job type:Temp to Perm
Marketing Automation Engineer
Looking for a results-driven marketing automation power-user for the Boston, 02210 area. As a highly valued team member within our Unified Communication & Collaboration (UCC) business unit, you will ensure we are executing best-in-class marketing automation campaigns that effectively optimize audience segmentation, cadence and creative throughout the channel mix (email, in-product messaging, etc.) to drive conversion, retention and expansion outcomes.
A successful candidate will play a proactive role in the business by working in close collaboration with Marketing Program Managers and other cross-functional team members to understand the business goals and make recommendations for new and optimized programs. We're looking for an innovative thinker who has a knack for data-driven insights that drive high-value behaviors. We are excited to find someone who brings new ideas and subject matter expertise to the table!
location: Boston, Massachusetts
job type: Contract
work hours: 8am to 5pm
education: High School
Email Campaign Creation:
Strategize, create, QA, deploy, and monitor Engagement/Customer Marketing campaigns, including ad hoc, trigger and automated email programs as well as in-product communications.
Partner with other members of the marketing team to determine goals, KPIs, audience segments, cadence, creative/content, and tracking requirements for each campaign.
Own distinct KPIs, monitor and measure output of programmatic efforts, and seek constant improvement through a data-driven, iterative, optimization approach.
Partner with Marketing Automation counterparts to ensure a holistic customer journey with consistent, compelling and relevant messaging throughout.
Translate business requirements into technical requirements and make recommendations to stakeholders.
Identify and develop automation-focused testing opportunities that strive to improve campaign results and meet KPIs.
Build and QA email templates and landing pages to support customer marketing programs.
Data and Reporting:
Develop meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.
Collaborate with Marketing (and relevant cross-functional partners) to analyze data and identify possible process improvements and/or system enhancements that result in maximizing efficiency, productivity, and effectiveness.
Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our trialer and paid customer database.
Build new and maintain existing marketing reports, preferably in Tableau.
Regularly report KPIs and campaign performance back to the business; own and optimize your product portfolio.
3+ years of experience in marketing automation platforms, with a proven track record of developing and implementing marketing campaigns.
NO C2C- green card/US Citizen only
Knowledge of best practices in managing and executing marketing automation programs and other marketing database and analytics tools.
Database experience (pulling data, cross referencing, importing, and maintaining subscriber attributes).
Strong attention to process and detail with the ability to multitask in a rapidly changing environment.
Proven experience building and implementing a testing and optimization strategy to improve performance. Must be hungry in seeking constant improvement & innovation!
Knowledge of email regulations including CAN-SPAM, CASL, and GDPR.
Exceptional analytical, communication and writing skills.
Marketo experience preferred.
Content Creation/Writing skills is a nice to have.
Successful In-Product execution experience/proven track record is nice to have.
Responsive HTML/CSS design experiences nice to have.
Tableau experience is nice to have.
If you or anyone you know is interested, please email your resume to email@example.com
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
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