Robert Half Marketing Campaign Operations Specialist in Boston, Massachusetts
Marketing Campaign Operations Specialist needed for an exciting new full-time opportunity within an industry leader. This role can be fully remote or hybrid in Greater Boston. Must have experience using Marketo, Salesforce, and Demandbase.
The Marketing Campaign Operations Specialist will embark on a career defining journey during a very unique and exciting phase of growth for the company. The Marketing Campaign Operations Specialist is equal parts technologist, builder, and operator. If you are a curious and motivated marketer who likes a fast-paced environment, enjoys problem-solving, and loves designing new ways to operationalize demand generation, we want you to join the Marketing Campaign Operations team.
The Marketing Campaign Operations Specialist will be part of an experienced global marketing team and will be responsible for marketing automation orchestration, design, implementation and execution of marketing campaigns. This is a critical role in our Marketing organization and is responsible for the management and maintenance of the Marketing campaign calendar, as well as the health and growth of our database.
We are seeking someone who understands marketing campaign objectives, translates requirements into technical execution is great at managing deadlines and is extremely detail oriented. The Marketing Campaign Operations Specialist will provide insight, creativity, and innovation to accelerate demand generation productivity. The Marketing Campaign Operations Specialist will work closely and collaboratively with a variety of teams including global marketing and sales teams.
Build, test, and deploy marketing campaigns (emails and landing pages) using our marketing automation system (Marketo).
Execute campaign strategy to drive engagement both for our transactional and enterprise (ABM) initiatives
Schedule and execute events and webinars
Support the day to day management of our marketing automation system (Marketo)
Participate in the management and maintenance of the Marketing email and event calendar.
Regulate the use of data to ensure prevention of database fatigue
Understand target audiences to execute segmentation for outbound communications.
Participate in database health and growth initiatives, with a global focus on compliance
Gather results for email campaigns and activities and report back on those results
Contribute to enhancements or updates to marketing automation platform and configuration
Understanding of marketing tech stack pillars such as Marketo, Salesforce, Demandbase
Understand bilateral data structures with CRM and marketing automation systems
Understand analytics and reporting, and propose areas of optimization
Bachelor’s degree in Business or Communications, preferred
3-5 years of experience with a marketing automation system (Marketo preferred)
Excellent communicator and team player
Superb attention to detail, ability to multi-task and prioritize work
Awareness of current marketing trends and technologies
Comfortable working with global stakeholders to drive results
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
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