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MCPHS University Marketing Content and Communications Specialist in Boston, Massachusetts

Overview

The Marketing Content and Communications Specialist advances and enhances communications initiatives undertaken by the Marketing Department by collaborating with University departments to support both a demand generation content strategy, that attracts and engages prospective students, alumni and other stakeholders to move through the respective funnel, as well as internal student and staff supported communication initiatives.

This role supports the Senior Content Marketer in driving strategic thought leadership and the conception, development, formulation and dissemination of that content across internal teams, vendors, channels, target markets, and personas.

Responsibilities

  • Collaborates with Senior Content Marketer, Creative Director and other marketing staff members on the ideation of content as well as the composition of articles, briefs, correspondence, and other informational materials that target multiple, diversified external and internal audiences

  • Supports development, production, and posting of content and communications across social media and website platforms

  • Participates in web strategy discussions around user experience, structure and engagement supporting content marketing strategy

  • Uses Google Analytics and web reporting tools to monitor, track and analyze trends

  • Works with SEO software/tools to develop and execute ongoing SEO strategy and improvements to website content

  • Provides SEO analysis/reporting and tactical recommendations to optimize website based on SEO best practices, and drive organic traffic

  • Assists in the oversight of the editorial guidelines so content is consistent with MCPHS’ brand voice, style and tone

  • Executes proofreading, editing and quality assurance of all marketing communications

  • Monitors digital marketing trends across all tactics and channels and apply knowledge to increasing engagement and best practices for University branding

Additional responsibilities may be assigned by the supervisor.

Qualifications

Required:

  • Minimum of a Bachelor’s degree in English, Communications, or related degree program

  • Minimum of 4 years of relevant marketing and communications experience

  • Experience with at least two writing styles for two production platforms

  • Excellent Internet-based research skills

  • Proficient in Microsoft Office suite, especially Word, Excel and PowerPoint

  • Proven success in meeting deadlines, and ability to accurately project deliverable dates

  • Demonstrated success in working within a team project environment

  • Exceptional professional communication and interpersonal skills

  • Self-motivated; pursues clarification and feedback; attention to detail; drive to completion

MCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost ofmedical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit .

Please attach a cover letter and a resume. No phone calls, please. Principals only. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University’s diversity are encouraged to apply.

About Us

MCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston’s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public. In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset.

Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit .

MCPHS University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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Job LocationsUS-MA-Boston

ID2020-3804

of Openings1

CategoryStaff

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