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Meta Marketing Insights Manager, Novi in Boston, Massachusetts


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Novi is a product group at Meta (formerly Facebook) focused on building products to make payments and financial services simpler, for everyone and secure across our apps. We want to empower people everywhere to send money to each other, give them the confidence to buy and sell things online, and help businesses grow.This role supports the marketing life cycle for Meta’s payments products and frames narratives that inform decision-making for cross-functional leadership. This covers opportunity assessment, brand proposition, marketing strategy, campaign planning and KPI tracking.Our ideal candidate should have a passion for learning, be genuinely excited by providing creative solutions, and operate with a growth mindset, demonstrating agility, adaptability, and poise when things move fast. We need someone who’s not afraid to ask a lot of questions and who is always seeking to understand and integrate different points of view when making tough calls. We’re also looking for strong collaborators who are open-minded and comfortable collaborating with many partners and stakeholders at once.

Required Skills:

  1. Strategic Mindset - Understand and champion the involvement of Insights as a strategic tool to grow or understand our products and business better

  2. Research Excellence - Highly analytical, proven track record of uncovering insights beyond ingoing objectives. Design and execute innovative quantitative and qualitative research to support Marketing, Novi and Meta at large

  3. Sticky Story Telling - Exceptional ability to synthesize complex/multiple data sets. Translate research findings into actionable insights that will help Novi’s financial products reach millions of customers

  4. Cross Functional Ease - Communicate effectively across many and diverse cross-functional stakeholders in order to drive alignment and impact

  5. Agile Planning - Develop and drive research roadmaps for Novi’s products globally

Minimum Qualifications:

  1. Bachelor degree or equivalent work experience

  2. 8+ years in Marketing/Consumer/Market insights, including brand experience

  3. Experience directing agencies/vendors to deliver results

  4. Hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)

  5. Experience independently delivering global insights against objectives via mixed methods (qualitative and quantitative methods such as audience understanding, market/cultural insights, creative, tracking, positioning, messaging development, optimization research etc.)

  6. Experience with Excel and Google Suite (i.e. slides)

  7. Experience leading, influencing, and providing direction to cross-functional teams, including teams like marketing, product, creative and data science

Preferred Qualifications:

  1. Experience with SPSS or R and survey programming tool

  2. Experience with app dev/fin tech/payments and management consulting

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at