Massachusetts Veterans Jobs

Marketing Strategist

Employment Type: Full Time

Date Posted: 12/12/2024

Location: Remote

Pay Range: Negotiable

Job Number: JO-2412-2566

Primary Function

The Marketing Strategist supports Enterprise Creative Solutions (ECS) Strategy, Account and Creative teams by helping to identify and clarify messaging opportunities at the onset of advertising projects, and by ensuring alignment throughout the development process. Identifies competitor and company product positioning in the market, best practice standards, and other research to propose actionable insights to strengthen creative performance and account growth.

Duties & Responsibilities

• Working in conjunction with Account leads, identify and develop messaging opportunities that differentiate products, leverage our competitive advantages and achieve performance gains.

• Serve as strategic subject matter expert for assigned segments, products, and lines of business by collecting, interpreting and disseminating actionable insights to ECS. May include leading or contributing to campaign briefing process.

• Work with Senior Strategists, Management and Account teams to identify research/testing opportunities to advance channel and business strategies.

• Partner with competitive intelligence groups and external research vendors to conduct thorough market research to outline customer demographics, competitor landscape, and industry trends to inform strategic approach.

• Contribute to agency library of marketing samples and information on current market positioning and messaging opportunities for existing and emerging/potential products, markets, channels and segments.

Skills & Qualifications

• Solid understanding of the financial services industry and advertising/media channels, for example digital and printed ads/collateral, direct mail, email, social media and/or experiential events.

• Proven ability to interpret data and express implications of analysis to the overall, bigger picture.

• Demonstrated ability to multi-task and effectively collaborate with a variety of agency functions and individual personalities.

• Excellent communication and presentation skills.

• High level of proficiency in Word, Excel and PowerPoint.

Education & Experience

• 3+ years’ experience utilizing Industry tools/resources, i.e. Competiscan, Mintel, eMarketer, Persado, desk research, etc.

• 3+ years’ experience supporting statistical research and quantitative analysis for clients in development of impactful marketing programs.

To Apply

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Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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