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Meta Product Marketing Lead, WhatsApp Business Platform in Boston, Massachusetts


We believe that messaging will be the primary way people connect with businesses. Research shows that over 63% of people across generations prefer messaging a business over using phone or email. On Messenger, Instagram, and WhatsApp, we’re seeing incredible growth as people message businesses to build relationships, ask questions, and get support. And we’re still in the early days of capturing an immense opportunity – more than 2 billion person-to-business communications happen each day, mostly through legacy channels like phone and email.The Business Messaging Product Marketing team works across Messenger, Instagram, and WhatsApp to uncover deep customer and market insights, set positioning and strategy for our products and solutions, define go-to-market, and tell our story through content and campaigns. We’re responsible for products that help people and businesses connect over messaging, including business inboxes in our messaging apps, APIs for developers, and monetization products. As a team, we are entrepreneurial, thoughtful, and have fun as we work together to grow business messaging.We are looking for an experienced Product Marketing Manager lead to help us identify and build solutions that connect people and business over messaging. This role will focus on products that enable developers to integrate WhatsApp messaging experiences into their products and services. The ideal candidate will have experience developing a deep understanding of the market and players, identifying key opportunities, influencing product strategy, and establishing world-class go-to-market strategies that unlock opportunities for the businesses and partners we serve. This role requires strong collaboration skills, as projects require regular cross-team and cross-functional work.At Meta, we are focused on building a diverse and inclusive workplace. Our Business Messaging Group is focused on amplifying across our community, so we welcome you, your personal experience, and different perspectives.

Required Skills:

Product Marketing Lead, WhatsApp Business Platform Responsibilities:

  1. Lead a team of product marketers and influence the product roadmap and lead go to market strategy

  2. Understand market, competitive landscape, and target audiences, and translate into actionable insights for Product, Engineering, and Go-to-Market teams

  3. Assess and prioritize growth opportunities to inform business and product strategy

  4. Develop clear, customer-centric product positioning, messaging, and narratives that can scale to multiple business audiences

  5. Plan and lead cross-functional efforts to drive product beta programs and launches

  6. Create compelling product marketing communications and content, including web, sales-facing materials, and press releases

  7. Drive product adoption and usage by developing and managing Go-to-Market plans in partnership with Sales, Partnerships, Marketing, and Product teams

Minimum Qualifications:

Minimum Qualifications:

  1. BA/BS degree

  2. 8+ years of experience in Product Marketing, Product Management, Product Development, strategy consulting, or product/business strategy

  3. Cross-functional collaborator with experience managing complex projects with multiple stakeholders

  4. Communicator with experience simplifying concepts, influencing executive stakeholders, and creating messaging and content for external audiences

Preferred Qualifications:

Preferred Qualifications:

  1. MBA

  2. Experience using data tools and/or SQL

  3. Experience thinking analytically and strategically about issues and influencing stakeholders through analysis and customer insights

  4. Experience working with sales and partnership leaders to drive long term GTM plans

  5. Experience in product marketing or product management on an enterprise, business-focused SaaS product

  6. Experience leading a team

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at