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KPMG Senior Associate, Lead Management in Boston, Massachusetts

Business Title: Senior Associate, Lead Management

Requisition Number: 108903 - 40

Function: Business Support Services

Area of Interest:

State: MA

City: Boston


Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Senior Associate, Lead Management to join our Marketing organization.


  • Identify and process MQLs in Salesforce, including the qualification, enrichment and distribution to business teams in an effort to improve conversion rates of MQLs and ultimately drive growth for the business

  • Improve the firm's lead scoring methodology around customer's engagement with marketing content across solution-based marketing campaigns

  • Partner with Sales and Campaigns Team using Salesforce Analytics Studio to analyze marketing campaign performance, highlighting successes, challenges, and recommendations for improvement

  • Maintain and monitor workflows and dataflows and optimize marketing automation processes to enhance efficiency and effectiveness with Lead Management

  • Troubleshoot data synchronization issues between Marketing Cloud, Sales Cloud, Analytics Studio, ensuring seamless data flow and accuracy

  • Support the development and optimization of new algorithms and data modeling mechanisms inside Salesforce


  • Minimum one year of recent experience in a similar role, preferably at a large international organization, ideally Big 4, with exposure to cross-functional team

  • Bachelor's degree from an accredited college/university

  • Hands-on experience with the following Salesforce products: Sales Cloud, Analytic Studio and Some experience preferred with any of the following products: Marketing Cloud, Journey Builder, SQL queries, Einstein, Google Analytics 360

  • Demonstrated aptitude for ROI and full marketing sales funnel reporting, data analysis, and problem-solving on a highly technical platform

  • Proficient in Marketing Analytics/Operations/Enablement and some experience in Sales Operations/Enablement

  • Strong project management skills; ability to multi-task and manage multiple projects with competing levels of priority and rigorous deadlines

KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work ( '.

Follow this link to obtain salary ranges by city outside of CA:

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.

KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).

GL: 5

GF: 15311