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Job Information, Inc Senior Brand Marketing Manager, Data Culture - Tableau in Boston, Massachusetts

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What you’ll be doing…

Tableau is one of the more storied and celebrated tech success stories of our generation. As a disrupter in the business intelligence industry, Tableau builds products that change the way people think about data and analytics. Ease of use, staying in the flow of creativity, empowerment, all became synonymous with a brand that made visualizations fun, accessible, and powerful. But as the world moves to cloud, and organizations scramble to elevate data and analytics strategies, the current state of the business world has changed.

Tableau is no longer simply the self-service analytics disrupter it once was. It is a job creator. It is an organization transformer. It is a full-stack. It is a force for good.

The Senior Brand Marketing Manager helps identify and implement new opportunities for Tableau in the market. The BMM will help look at Tableau’s product innovations and key differentiators to explore new market opportunities, strategic storytelling, and elevation of Tableau’s industry leading technology. The role is crucial to elevating the value of the brand marketing team.

Some of the things you’ll be doing include…

  • Leverage audience insights to inform, design, and implement global brand marketing strategies, which include thought leadership narratives, to build brand awareness and consideration

  • Align with audience and product teams to align their initiatives with core brand pillars, brand materials, and brand strategy

  • Activate, develop, and nurture high-quality campaigns for major thought leadership and product launches that help Tableau break through in the marketplace

  • Launch brand strategy materials and hub for newly formed brand marketing team

  • Partner with Competitive Intelligence to perform market research, ongoing business tracking, and monitor and analyze brand health and key performance metrics

  • Gather data, formulate insights, and articulate verbally/in writing the strategic opportunities and issues that impact the business

  • Build brand marketing operations that elevate the brand marketing team

  • Work closely with creative and GTM teams to provide sound guidance and alignment on strategy and execution s, oversees, and signs off on creative elements to ensure that materials adhere to client guidelines and are in line with the current brand strategy.

Who you are ...

Experienced . 7+ years B2B Brand strategy or Brand Research marketing. Experience using technology that supports building, planning, and implementing communications.

Domain. Expert storyteller and communicator. Business acumen and proven frameworks/methodologies

Leader. Mentor and experience leader of programs or teams

Passion and Conviction. Organizational, coordination, planning, and project/program management skills.

Excellent Communication. Verbal and written communication and active listening skills.

Go-Getter. Self-directed and resourceful. Strong interpersonal and relationship building skills

Problem Solver. Ability to identify problems and raising issues at the right time.

Results Oriented. Strong work ethic with proven ability to meet deadlines.

Data-driven . Experience using technology that supports building, planning, and executing communications. Strong analytical and problem-solving abilities

You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world!

For Colorado-based roles: Minimum annual salary of $122,900. You may also be entitled to receive incentive compensation and benefits.



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