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Salesforce.com, Inc Senior Brand Marketing Manager, Data Culture - Tableau in Boston, Massachusetts

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

What you’ll be doing…

Tableau is one of the more storied and celebrated tech success stories of our generation. As a disrupter in the business intelligence industry, Tableau builds products that change the way people think about data and analytics. Ease of use, staying in the flow of creativity, empowerment, all became synonymous with a brand that made visualizations fun, accessible, and powerful. But as the world moves to cloud, and organizations scramble to elevate data and analytics strategies, the current state of the business world has changed.

Tableau is no longer simply the self-service analytics disrupter it once was. It is a job creator. It is an organization transformer. It is a full-stack. It is a force for good.

The Senior Brand Marketing Manager helps identify and implement new opportunities for Tableau in the market. The BMM will help look at Tableau’s product innovations and key differentiators to explore new market opportunities, strategic storytelling, and elevation of Tableau’s industry leading technology. The role is crucial to elevating the value of the brand marketing team.

Some of the things you’ll be doing include…

  • Leverage audience insights to inform, design, and implement global brand marketing strategies, which include thought leadership narratives, to build brand awareness and consideration

  • Align with audience and product teams to align their initiatives with core brand pillars, brand materials, and brand strategy

  • Activate, develop, and nurture high-quality campaigns for major thought leadership and product launches that help Tableau break through in the marketplace

  • Launch brand strategy materials and hub for newly formed brand marketing team

  • Partner with Competitive Intelligence to perform market research, ongoing business tracking, and monitor and analyze brand health and key performance metrics

  • Gather data, formulate insights, and articulate verbally/in writing the strategic opportunities and issues that impact the business

  • Build brand marketing operations that elevate the brand marketing team

  • Work closely with creative and GTM teams to provide sound guidance and alignment on strategy and execution s, oversees, and signs off on creative elements to ensure that materials adhere to client guidelines and are in line with the current brand strategy.

Who you are ...

Experienced . 7+ years B2B Brand strategy or Brand Research marketing. Experience using technology that supports building, planning, and implementing communications.

Domain. Expert storyteller and communicator. Business acumen and proven frameworks/methodologies

Leader. Mentor and experience leader of programs or teams

Passion and Conviction. Organizational, coordination, planning, and project/program management skills.

Excellent Communication. Verbal and written communication and active listening skills.

Go-Getter. Self-directed and resourceful. Strong interpersonal and relationship building skills

Problem Solver. Ability to identify problems and raising issues at the right time.

Results Oriented. Strong work ethic with proven ability to meet deadlines.

Data-driven . Experience using technology that supports building, planning, and executing communications. Strong analytical and problem-solving abilities

You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world!

For Colorado-based roles: Minimum annual salary of $122,900. You may also be entitled to receive incentive compensation and benefits.

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Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.

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