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Foley & Lardner LLP Senior Business Development & Marketing Specialist in Boston, Massachusetts

The Business Development and Marketing Senior Specialist will interact with office leadership, attorneys, and business professionals to assist and execute projects, programs, activities, and processes that support the business development and marketing strategies for the Boston and New York offices. This individual will have strong project management skills needed to manage and execute projects, programs, and activities that support business development and marketing initiatives. This individual will work closely with the Senior Manager of Business Development & Marketing to stay versed on emerging legal practice and market trends to provide attorneys with an understanding of the competitive landscape and help position the firm for increased revenue and profile raising opportunities. This is a highly collaborative role where short-term projects and long-term strategy meet to provide our offices and attorneys with the support they need to generate revenue and enhance the Foley brand.

  • Work with office leaders, partners, and BD & Marketing leadership to identify and execute profile raising, business development, and community involvement initiatives in the local legal/business communities that are strategic for the firm and region

  • Collaborate with attorneys and team members to identify and pursue cross-selling opportunities with firm clients and targets

  • Assist with the promotion of firm and regional activities via social media posts and help guide attorney with LinkedIn posts

  • Manage community relations programs and initiatives

  • Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility

  • Manage the execution of events, conferences/seminars, client entertainment, and client receptions, including logistics, invitations, materials, follow-up communications, and ROI tracking

  • Create and maintain compelling credentials for each office and experience lists

  • Utilize the firm's CRM database (Dynamics) to create and send external mailings, run reports, and access the data for business development purposes

  • Maintain the integrity of the firm’s experience database, working with the PR and CRM teams and attorneys to collect experience and organize it effectively, update office collateral regularly, and work with attorneys to update their bios

  • Develop customized pitches/RFPs, presentations, and marketing materials

  • Support key client accounts within the region that align to the firm's program

  • Write submissions to major award programs aligned to the region or industries

  • Track and monitor all memberships and sponsorships and track ROI

  • Assist in creation and monitoring of budgets for the region

  • Develop relationships with organizations to identify committee and Board opportunities for business development and profile purposes

  • Oversee drafting and completion of award/directory submissions for legal and business publications

  • Leverage Foley’s marketing technology to identify potential leads and track and manage opportunities and pursuits

  • Effectively collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Sectors and Industries, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunities

  • Bachelor's Degree in Marketing, Business Administration or related field required

  • Minimum of five (5) years of experience in marketing and/or business development, including a minimum of two (2) years in professional services required

  • Law firm experience preferred

Job ID: 2023-2830

External Company Name: Foley & Lardner LLP

External Company URL:

Street: 111 Huntington Avenue

FLSA Status: Exempt

Scheduled Hours: 40

  • Workplace: Hybrid