GasBuddy Senior Manager, CRM in Boston, Massachusetts
Sr. Manager, CRM
Full-Time | Marketing | Boston, MA and/or Remote
At GasBuddy, we take pride in helping people by building innovative, comprehensive products for millions of gas station owners, fuel retailers, and drivers on the road every day - and our world-class team is always up to the challenge. GasBuddy is a place that empowers employees to grow, build, and thrive.
GasBuddy is looking for a Senior Manager of Customer Relationship Management to lead the marketing of our multiple payment products across channels. The goal of this role is to grow and retain the number of consumers in the programs, ensuring both quantity and quality. You’ll work cross functionally to drive conversion, retention and, crucially, brand affinity. Passion both for the customer and diving into data are critical prerequisites.
You will be responsible for the entire lifecycle of each payment product. You will activate consumers and drive key utilization behaviors; retain consumers month after month and mitigate churn; build “share of wallet” among active consumers, and to win back consumers that have lapsed in terms of program utilization.You will partner with creative services, engineering, editorial, and across other departments to assure quality and excellence across all channels, including marketing automation and ad hoc campaigns.
What You'll Do:
Drive customer segmentation and execute unique and impactful lifecycle campaigns driving at program utilization metrics
Design and deploy communications across email and mobile messaging to drive key outcomes
Manage the program communication calendar, including promotional strategy
Develop a robust plan for testing, analyzing and managing performance to make sure we’re always improving
Drive utilization of payment products by eliciting key early behaviors through consumer communications such as onboarding, user education and more
Increase the recency of user interactions across the product portfolio. Reduce churn and actively move users further down the path to becoming loyal
Deploy strategies to reactivate those consumers that have “lapsed” across the payment portfolio
Create comprehensive reporting for weekly, monthly, quarterly, and yearly review which educates key stakeholders on exactly what is happening and why it is happening
What We Seek:
A Bachelor’s degree in Business or Technology related area is required
5+ years of digital marketing work focused on CRM programs. Proven track record in email marketing using email automation software or integrated marketing software
Experience developing customer segmentation, launching campaigns and measuring effectiveness
Strong strategic thinking with an eagerness to execute the plan and measure results. You want to roll up your sleeves and dive into program performance with an eye toward continually optimizing
An entrepreneurial spirit—you quickly pick up new projects and run with them, embracing ambiguity along the way
Strong analytical skills and passion for using data to identify optimizations and future opportunities
Excellent written and verbal communication skills. Interfacing with external clients a plus
Great teamwork and collaboration skills, with the ability to influence cross-functional departments without direct authority
Fluent in Enterprise level CRM tools such as Salesforce Marketing Cloud and Urban Airship
Experience with enterprise level analytic solutions such as DOMO or similar
About GasBuddyGasBuddy’s mission is to help consumers avoid paying full price for fuel. As the leading source for crowdsourced, real-time fuel prices at more than 150,000 gas station convenience stores in the U.S. and Canada, millions of drivers use the GasBuddy app and website every day to find gas station convenience stores based on fuel prices, location and ratings/reviews. GasBuddy’s first-of-its-kind fuel savings program, Pay with GasBuddy, has saved Americans more than $10 million at the pumps since its launch in 2017. The company’s business solutions suite, GasBuddy Business Pages, provides Fuel Marketers and Retailers their best opportunity to maintain their station information, manage their brand, and promote to their target consumer audience. For more information, visit http://www.gasbuddy.com.
GasBuddy is proud to be an Equal Opportunity Employer. We don’t just accept difference – we celebrate it and thrive on it. We endeavour to be a diverse workforce that is representative, at all job levels, of the consumers we serve. Qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, age, disability, military status, national origin, or any other characteristic protected under federal, state, or applicable local law.
To all recruitment agencies: GasBuddy does not accept agency resumes. Please do not forward resumes to our jobs alias, GasBuddy employees, or any other company location. GasBuddy is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.
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