BigR.io Senior Vice President- Digital Behavior Marketing in Boston, Massachusetts
SVP, Digital Behavior Marketing
BigR.io is a technology consulting firm empowering data to drive innovation and advanced analytics. We specialize in cutting-edge Big Data, Machine Learning, and Custom Software strategy, analysis, architecture, and implementation solutions. We are an elite group with MIT roots, shining when tasked with complex missions. Whether it’s assembling mounds of data from a variety of sources, surfacing intelligence with Deep Learning, or building high-volume, highly-available systems, we consistently deliver
About the Role:
This role will work directly with our Client in Boston as a Full Time Employee.
Lead a team across digital channels with a Focus on Video consisting of Behavioral Emails, Inside Scoop & Solo Newsletter.
Make material recommendations to Senior Operating Management with forecasted outcomes based on performance results and analyses performed.
Measure the results of actions taken to determine whether the forecasted impact is being achieved, and make read/react recommendations.
Manage weekly reporting & simple summarization of performance results across channels vs goals/plans and historical time periods.
Top Experience Necessary:
Demonstrated leadership of teams and performance management
Background in making recommendations to Senior Operating Management with demonstrated outcomes
Producing simple summary of performance results to Sr Operating Management
5+ years Digital Data, Video and Analysis experience
Customer segmentation background with significant substance
Working knowledge of Tableau and Adobe
Flexible WFH options. Should be located in or around the Greater New England area to work from the office upon request
Ideal to have but not necessary:
A/B Test experience
Experience in Travel/Hospitality industry
Bachelor’s Degree Required
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