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Job Information Senior Vice President- Digital Behavior Marketing in Boston, Massachusetts

SVP, Digital Behavior Marketing

Boston, MA

Full Time is a technology consulting firm empowering data to drive innovation and advanced analytics. We specialize in cutting-edge Big Data, Machine Learning, and Custom Software strategy, analysis, architecture, and implementation solutions. We are an elite group with MIT roots, shining when tasked with complex missions. Whether it’s assembling mounds of data from a variety of sources, surfacing intelligence with Deep Learning, or building high-volume, highly-available systems, we consistently deliver

About the Role:

This role will work directly with our Client in Boston as a Full Time Employee.

Key Responsibilities:

Lead a team across digital channels with a Focus on Video consisting of Behavioral Emails, Inside Scoop & Solo Newsletter.

Make material recommendations to Senior Operating Management with forecasted outcomes based on performance results and analyses performed.

Measure the results of actions taken to determine whether the forecasted impact is being achieved, and make read/react recommendations.

Manage weekly reporting & simple summarization of performance results across channels vs goals/plans and historical time periods.

Top Experience Necessary:

Demonstrated leadership of teams and performance management

Background in making recommendations to Senior Operating Management with demonstrated outcomes

Producing simple summary of performance results to Sr Operating Management

5+ years Digital Data, Video and Analysis experience

Customer segmentation background with significant substance

Working knowledge of Tableau and Adobe

Flexible WFH options. Should be located in or around the Greater New England area to work from the office upon request

Ideal to have but not necessary:

Consumer Marketing

A/B Test experience

Experience in Travel/Hospitality industry


Bachelor’s Degree Required

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