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Verndale SEO & Content Specialist in Boston, Massachusetts

About the SEO & Content Specialist

The qualified candidate will be tasked with becoming the ?trusted advisor? with our clients and thus expected to have a deep knowledge and understanding of all aspects of digital marketing. In this role, you will communicate the vision and benefits of various digital marketing categories including SEO, web analytics, and content strategy. You are comfortable and capable of both planning digital marketing programs and executing them, as well as utilizing a variety of marketing technology tools to support and analyze those efforts. SEO & Content Specialists will also support Verndale?s content offerings. You will be tasked with making sure content is well-optimized for search engines, while also being clear and helpful to users.

Responsibilities

  • Serve as the 'trusted advisor' for our clients by guiding them through the marketing platform planning and execution process

  • Evolve Verndale's standard digital marketing processes and toolsets

  • Work with engineering teams to implement digital marketing platforms and customizations according to client needs.

  • Devise, execute, and track the success of digital marketing campaigns on behalf of clients.

  • Provide on-going best practices advice and recommendations for the client

  • Develop web-related content for clients including web pages, meta data, and ad hoc requests (paid search ads, emails, etc.)

  • Support content strategy and content as a service offerings

  • Analyze performance of content through Google Analytics, keyword ranking tools, and content intelligence tools

  • Work cross-functionally to support activities for experimentation, personalization, and more

  • Support thought leadership in a larger capacity

Qualifications

  • 1-3 years of experience

  • Strong understanding of SEO and content optimization optimization

  • Experience with Google Analytics and Google Tag Manager

  • Experience with tools such as SEMrush, Moz, Ahrefs, etc.

  • Experience writing and editing for digital-first audiences

  • University / college degree required

  • Experience in agency, marketing, or AdTech environments is a plus

Ten Great Reasons to Work at Verndale

  • Rapid growth company of 22 years maintaining start-up company feel

  • Laser focus on cutting-edge technology and killer service offerings to clients

  • Internal promotions that are frequent and do not take years to achieve

  • Collaborative, open, work environment and no formal dress code

  • Work with team members from our Boston, Los Angeles, Minneapolis and Quito, Ecuador offices

  • Company that values collaboration and communication

  • Top of the line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more

  • Management and employee trainings

  • flexible schedule options to support work/life integration

  • Ten company paid holidays, 5 paid sick days, and 3 weeks vacation at date of hire.

About Verndale

Verndale is a customer experience agency, purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Minneapolis and Quito, we design and build digital experiences, and enable marketing technologies that bring brands and their customers together.

We know that in order to go great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.

Learn more at www.verndale.com

Compensation & Benefits

Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.

Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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