Cengage Group Social Media Manager (Remote) in Boston, Massachusetts
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
What you'll do here:
As the Social Media Manager, you will own and execute our organic and paid social media marketing plan. This role requires a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through engagement with customers daily, with the ultimate goal of elevating the Infosec brand and turning fans into customers.
Community leadership and participation are integral to a Social Media Manager's success. A crucial component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers. We’ve had great success in many marketing channels and you will help us add social to the marketing mix in a big way.
Build, implement and refine our social media strategy. You’ll take a research-based approach to curating content that matters most to our target audiences of buyers, influencers and journalists. You’ll look to data to refine your strategy and grow audiences and engagement over time.
Manage brand social channels, including using publishing and social listening tools. This includes developing compelling media for the right audiences on the right platforms at the right time — and evaluating performance against goals. Channels include LinkedIn, Facebook, Twitter, Instagram, TechExams, Glassdoor, Google Business and YouTube.
Support ongoing marketing campaigns. You’ll advise other marketing team members how to best use social media to support their campaign goals, and support their efforts by amplifying announcements, releases and events through the best channels possible.
Manage paid social media channels. This includes using LinkedIn and/or Facebook Ad Manager to manage budget, ad creation and optimization and reporting results.
Help manage Infosec’s PR firm relationship. You’ll meet weekly with our PR firm to uncover new media opportunities, amplify media mentions via our social and owned channels, and maximize impact through earned media and reach. This includes managing inbound requests from journalists, maintaining positive relationships with our SME team and building rapport with key influencers.
Skills you will need here:
3+ years of professional social media marketing experience using platforms like Facebook, LinkedIn, Twitter and YouTube
Project proficiency with social content publishing and analytics tools like Hootsuite, Sprout Social, and LinkedIn Ad Manager
Demonstrated success building and implementing social marketing programs that deepen social engagement and audience growth
Prior experience supporting public and media relations initiatives
Proficiency with common publishing and design software tools like Adobe InDesign, Adobe Illustrator and Adobe Photoshop
Experience with mentoring team members and external partners on optimizing their social profiles and activity for reach and engagement
Excellent written and verbal communication skills a requirement, including the ability to craft compelling stories
Up to date on the latest marketing trends, tools and technologies
Analytical skills and ability to identify, interpret and use marketing analytics to improve communications and tactics
Previous experience in the cybersecurity, technology, edtech or B2B technical space strongly preferred
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at +1 (617) 289-7917.
If you are a CO State, NY State, WA State, or Jersey City, NJ resident, please email email@example.com to receive compensation information for this role. Be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
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