Accenture US Northeast Media Relations Lead in Boston, Massachusetts
Role: US Northeast Media Relations Lead
Organization: Corporate Functions/Marketing + Communications
Location: New York, Boston, Philadelphia
About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Overview of North America (NA) Marketing + Communications
The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture’s $20B+ North American market (United States and Canada). Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture’s leaders, and engages and inspires the company’s North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves. YOUR ROLE:
Accenture is looking for a dynamic public relations pro to lead the strategy, execution and coordination of a comprehensive media relations program for Accenture’s business across the Northeastern United States, with a particular focus on the New York City, Boston and Philadelphia. The role is responsible for generating top tier media coverage in influential, local press in support of Accenture’s Northeast business objectives.Additionally, this role is responsible leading and implementing an executive positioning program for our Northeast Market Unit lead and priority local leaders, leveraging media relations, social media, speaking engagement and awards. As part of the executive visibility program, this role also supports key internal communications initiatives.This individual will work closely with the Northeast Marketing & Communications Lead, Lead and Northeast Market Unit Lead. The individual will also collaborate with national, industry, business and global media relations colleagues across the company to leverage content for locally relevant stories, and will complement the media relations program with social media to amplify awareness and visibility. This role reports into the North America media relations lead and is part of Accenture’s Corporate Communications function.____While there will never be a typical day at Accenture, here’s a look at some of your responsibilities.• Create regional media strategy, including identifying key market and regional themes and providing input to the Northeast marketing strategy;• Establish executive positioning platforms for Market Unit Lead and priority local leaders;• Coach and prepare spokespeople;• Drive the content pipeline for media relations, for market- or region-relevant clients stories, research and thought leadership, corporate citizenship activities, inclusion & diversity initiatives, people on the move stories and civic- and community-oriented stories;• Partner with Northeast government relations lead on local business and civic engagements;• Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position in the region;• Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans;• Drive the application process for locally important awards and rankings; promote wins;• Manage and develop professional working relationships with key journalists and client peers;• Work with regional marketing & communications team to create and execute effective social media initiatives for Market Unit Lead• Ensure that regional media relations initiatives are consistent with strategic business objectives for North America.
YOUR EXPERIENCE: Basic Qualifications
Bachelor's degree or other university degree
Minimum of 10 years’ experience in PR/corporate communications in the technology and/ or professional services sectors. In-house or agency.
SET YOURSELF APART: Preferred Qualifications:
- Experience at building strong working relationship and providing strategic counsel to senior leadership
Demonstrated knowledge and ability for media measurement tools, tactics and capabilities
Strong relationships with press, particularly in NYC, Boston and Philadelphia.
Natural storyteller with ability to connect Accenture capabilities to local news.
Able to leverage social media to augment and amplify media relations program. Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
Proven ability to manage multiple tasks under tight deadlines.
Ability to be flexible and work analytically in a problem-solving environment.
Innovative/creative problem solving skills.
Passion for executing deliverables and programs of the highest quality possible.
Excellent communication (written and oral) and interpersonal skills
Excellent negotiation, influence, mediation and conflict management skills.
Strong leadership skills—team building, supervision, mentoring.
Ability to work autonomously and independently, yet integrate and collaborate with other areas within Marketing & Communications and other areas within Accenture.
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
As required by the Colorado Equal Pay Transparency Act, Accenture provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. For the state of Colorado only, the range of starting pay for this role is $88,600 - $139,399 and information on benefits offered is here. (https://www.accenture.com/us-en/careers/your-future-rewards-benefits)
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Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
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