Job Information
Publicis Groupe Vice President Director, Social Strategy in Boston, Massachusetts
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
As the key leader working across multiple teams, you’ll live at the intersection of media, creative, analytics, social, and content. There are tons of digital social and content opportunities out there—you’ll figure out which opportunities are right for our clients and how to activate them.
Sound like you? Read on.
Day-to-day, your role includes:
Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach
Providing smart perspective on overall social media and content industry landscape, trends and best practices
Driving thought leadership around content development, social platforms, engagement practices, measurement, and process
Helping brands develop governance and escalation policies for social media
Cultivating strong relationships with 3rd party content providers and websites
Presenting to and strategizing with clients on specific brand social initiatives
Qualifications
*We’re looking for strong, impactful work experience, which typically includes: *
10+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
Minimum 5 years of managing direct reports
Experience working directly with senior level clients
Financial services industry experience a plus
Wildly curious
A strong understanding of media planning, distribution and content syndication
Superb experience leading creative thinking in the digital space: content, media, social and activation
The ability to develop strong relationships with internal and external partners
Well versed in new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
A strong sense of consumer insights—you get what makes people tick
The ability to back up great creative ideas with sound analytical reasoning
A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
Poise and eloquence—when you speak with clients, they listen
Willingness to travel—you’re open to new places, new faces and new ideas
Got what it takes? We’d love to hear from you.
Additional Information