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The Institute for Healthcare Improvement Vice President of Marketing and Communications in Boston, Massachusetts

Vice President, Marketing and CommunicationsAbout IHI:The Institute for Healthcare Improvement (IHI) is an independent not-for-profit organization based in Boston, Massachusetts, USA. For over 30 years, IHI has used improvement science to advance and sustain better outcomes in health and health systems across the world. IHI brings awareness of safety and quality to millions, catalyzes learning and the systematic improvement of care, develops solutions to previously intractable challenges, and mobilizes health systems, communities, regions, and nations to reduce harm and deaths. IHI collaborates with a growing community to spark bold, inventive ways to improve the health of individuals and populations. IHI generates optimism, harvests fresh ideas, and supports anyone, anywhere who wants to profoundly change health and health care for the better. Learn more at Summary:Reporting to the Chief Operating Officer, the Vice President of Marketing and Communications is accountable for building, protecting, and messaging IHI's brand, driving thought leadership, continuously expanding IHI's reach, and playing a pivotal role in achieving revenue goals. This position provides oversight and leadership for all marketing functions, including Product, Education, Global Brand, and Corporate Marketing, as well as IHI's PR and Communication functions.Position Responsibilities:Position ResponsibilitiesMarketing and Communications Leadership:Maintain positioning and reputation for IHI in the global marketplace by building recognition for the IHI brand and protecting its use.Develop and guide the execution of a comprehensive marketing strategy that aligns with the company's goals.Guide the marketing team to ensure the successful launch and promotion of products and services in alignment with other marketing and communications functions.Align efforts to enhance the organization's brand image and reputation on a global scale. This includes maintaining brand consistency across all communication channels and ensuring that the brand's values and messaging are well-represented.Guide the expertise within the PR and communications function, including media relations, crisis communication, and creating and distributing press releases to build and maintain a positive public image.Oversee market intelligence and customer perception function for informed product and services development.Operational LeadershipDevelop and manage budgets for marketing and communications activities to ensure efficient use of resources and the achievement of strategic goals.Utilize data and analytics to measure the effectiveness of marketing and communication efforts and make data-driven decisions to optimize campaigns and strategies.Report out and update Executive team and other relevant stakeholders on the progress and outcomes of marketing and communication efforts.Ensure that all marketing and communication activities comply with relevant regulations and industry standards.Stay updated on marketing and communication trends, technology, and best practices, and incorporate innovative approaches into strategies and tactics to keep the organization competitive.IHI Vice President Core and Leadership CompetenciesPromote and Foster 'One IHI'Articulate, translate, and demonstrate commitment to our vision, mission, and values, both with external entities and with each other.Actively learn about IHI, contribute to our success and future viability, and represent the IHI brand in all interactions.Appreciate, anticipate, and embrace improvement as a means to achieving results. Seek opportunities for systems improvement and adopt change in service of improvement.Manage WorkRegularly follow through and deliver on promises and commitments, aligning words and behaviors; Consistently produce work in alignment with collectively defined standards of excellence and expectations.Center results, manage risk, and lean toward action and solutions in support of improving health and health care worldwide.Demonstrate commitment to inclusive collaboration and teamwork, promoting a harmonious and productive work environment; acknowledge, appreciate, and support the contributions of others.Communicate EffectivelyAdapt and adjust communication and style to the situation, balancing facts, feelings, and transparency when sharing and listening to build trust and rapport; stay curious and communicate with intentional consideration of audience.Seek and share information using clear, concise, and intentional written and verbal communication to build mutual understanding, assuring nonverbal consistency with spoken words.Engage in dialogue in service of building trust, resolving conflict, and nurturing relationships.Manage SelfContinuously create and act on one's own professional development goals.Recognize and respond to emotion (in oneself and others).Actively contribute your knowledge, skills, abilities, and experiences, trusting in the value and impact they bring to your role and to the organization.Leadership: Advance PeopleCreate a team that centers meaningful health results for patients, families, communities, and the health workforce.Drive growth by coaching, mentoring, providing timely feedback, and creating development opportunities for staff.Demonstrate commitment to improving employee morale, engagement, and experience, holding individual best interests and IHI best interests simultaneously.Position Knowledge, Skills, and Abilities:TechnicalProficiency in developing and executing marketing strategies that align with organizational goals.Understanding of product marketing principles, including market research, positioning, and product launch strategies.Knowledge of brand management and maintaining brand consistency across various channels.Expertise in managing media relations, crisis communication, and PR strategies.Ability to develop and manage budgets for marketing and communication activities.Skill in utilizing data and analytics to measure marketing and communication effectiveness.Knowledge of relevant regulations and industry standards related to marketing and communications.Knowledge of global marketing and communication trends, technology, and best practices.LeadershipAbility to lead and inspire cross-functional teams within the marketing and communication department.Skill in coaching, mentoring, providing feedback, and creating development opportunities for staff.Capacity to foster and grow relationships with customers, partners, and stakeholders.Ability to set and manage goals, align words and behaviors, and focus on results.Commitment to promoting a harmonious and productive work environment through inclusive collaboration and teamwork.Skill in embracing change to achieve improvement.Dedication to improving employee morale, engagement, and experience.Recognition and response to emotions in oneself and others.OtherAbility to articulate and demonstrate commitment to the organization's vision, mission, and values.Effective written and verbal communication, with the ability to adapt and adjust communication styles to different situations.Continuous commitment to professional development and a proactive approach to self-improvement.Building and nurturing relationships with external entities, customers, and partners.Capability to build trust and rapport through transparent and honest communication.Capacity to make decisions based on data and analytics.Willingness to adopt change in the service of improvement and innovation.Ability to provide regular reports and updates to senior management and stakeholders.Position QualificationsRequiredBachelor's degree with concentration in Communications, Marketing, Management, or related discipline or equivalent work experience15+ years of broad marketing experience with:8+ years in a leadership role overseeing multiple global marketing and communications functions.5+ years in related industry (health care, education, consulting, etc.)Demonstrated success in creating measurable impacts through marketing efforts including rolling out large scale initiatives with impact measures.Experience with marketing technology.PreferredMaster's Degree with concentration in Communications, Marketing, Management, or related discipline.Health care market expertise.HubSpot experience.IHI is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, political beliefs, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation to complete our application, please let us know. Veterans are encouraged to apply.For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.