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Publicis Groupe Vice President of Product Management- CPG in Boston, Massachusetts

Company Description

Job Description

About this role:

We are looking for a talented product management professional to join the Epsilon product management team in the role of VP of Product Management, Vertical Solutions, CPG. In this role, you will be responsible for developing and executing product and growth strategies for advertising and marketing technology products that serve iconic CPG brands. To do this, you need to be experienced in conducting market analysis, using client and buyer insights, and understanding industry and technology trends to develop products and solutions that are valued by our clients. Strong analytical, collaboration, and communication skills are essential as you work closely with other product managers, sales leaders, and senior executives internally and externally.

Responsibilities will include:

  • Act as vertical advocate and play the primary role in defining and driving the vision, roadmap, and business strategy for the CPG vertical.

  • Collaborate with key stakeholders to set go-to-market priorities, product adoption goals, and track revenue growth or other key performance indicators.

  • Synthesize market feedback to find revenue growth opportunities and competitive threats. Define client challenges, size opportunities, and prioritize initiatives for the emerging verticals that are differentiated, scalable, and repeatable.

  • Report progress against established goals to senior management. Proactively implement adjustments to plans when they start to go off track.

  • Train cross-functional teams on the “what, why and how” of the CPG solutions so the teams to understand, embrace and evangelize the vertical solutions.

  • Work with marketing and sales to drive vertical customization of product positioning, case studies and marketing collateral that clearly articulates Epsilon’s unique market differentiation.

  • Support the sales team by taking part in client conversations and new business pitches as needed.

Ideal candidate would have the following qualifications:

  • 15+ years of experience of progressive experience with 10+ years of product management experience with AdTech or MarTech solutions, and 5+ years as a people manager.

  • Direct, relevant industry experience with CPG; a thought leader in CPG.

  • Owned several products or solutions from introduction through launch and into maturity.

  • Experience effectively influencing stakeholders and driving resolutions.

  • Strong communication, persuasion, and presentation skills.

  • BA/BS degree. Advanced degree and/or MBA desirable.


Additional Information

Epsilon at Our CORE

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.  For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.   

Curious about life at Epsilon ( ?  Explore Our Culture, ( DE&I initiatives, ( and our commitment to our communities ( .  

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

  • Act with integrity. We are transparent and have the courage to do the right thing.

  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.

  • Innovate with purpose. We shape the market with big ideas that drive big outcomes.

  • Respect all voices. We embrace differences and foster a culture of connection and belonging.

  • Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first.  Our benefits encompass a wide range of offerings, including but not limited to the following: 

  • Time to Recharge : Flexible time off (FTO), 14 paid holidays

  • Time to Recover : Paid sick time 

  • Family Well-Being : Parental/new child leave, childcare & elder care assistance, adoption assistance 

  • Extra Perks : Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling 

Epsilon benefits are subject to eligibility requirements and other terms. 

Epsilon is an Equal Opportunity Employer.   Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.