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Boston University WEB CONTENT STRATEGIST, Boston University Libraries in BOSTON, Massachusetts

The Boston University Libraries seek a Web Content Strategist ensure a user-centered web presence across online platforms for information delivery and engagement with library specialists. Working closely with colleagues in Library Technology & Discovery Services and across library units, this role will evaluate the web experience for patrons and staff, guide the implementation of solutions and recommendations for BU Libraries web sites through content strategy and information architecture. The Web Content Strategist will work with library staff and administration to make improvements and additions to information resources and services across the library’s web presence.


  • Administer content creation and publishing within libraries web content management systems (e.g. WordPress, SpringShare platforms).

  • Provide guidance and leadership around overall website structure, including information architecture and communication of key services.

  • Develop content strategy and editorial processes for publishing of pages and interfaces for library help, tutorials, and guides in conjunction with BU Libraries’ Research & Instruction Services.

  • Contribute to library user experience research activities and practices that translate user input into site and service improvements.

  • Augment outreach efforts by working with program leads and content creators to highlight and promote collections, people, and spaces to library user communities in online platforms.

  • Develop relationships and partnerships with university stakeholders, and among communities of practice across libraries and higher education.

Required Skills

Required Qualifications

  • Bachelor’s degree, plus 2-3 years of experience working in a web, marketing, or communications role, preferably within higher education or academic libraries.

  • Ability to prepare effective web content to reach diverse user audiences for a large, urban, residential university campus.

  • Working familiarity with standard web publishing technologies and standards (e.g. HTML and CSS).

  • Understanding of website information architecture.

  • Ability to analyze organizational web publishing workflows systematically and work across groups to ensure consistent, effective content to target audiences.

    Preferred Qualifications

  • Master’s degree, preferably in Library & Information Science, Information Management, Communications, or similar disciplines associated with the position.

  • Familiarity with content management systems including WordPress and/or SpringShare CMS.

  • Ability to obtain, assess, and prioritize user needs based upon research activities, analytics, and input from colleagues.

  • Experience creating or managing creation of graphic, multimedia, and tutorial content.

  • Ability to interpret and make decisions informed by web analytics.

  • Understanding of web accessibility standards and requirements.

  • Experience in developing, refining, employing, and improving website information architecture in a complex organizational environment.

    A resume and cover letter are required to be considered.

    Boston University Libraries is a learning organization that supports the work of BU librarians, archivists, and information and subject specialists to seek and share knowledge, practices, and perspectives that advance library services to the university community. Embedded in numerous vibrant regional and national library and information specialist networks, the Boston University Libraries are active members within the Boston Library Consortium, the Association of Research Libraries, and the Coalition for Networked Information, and library staff at BU serve as engaged thought-leaders on a wide breadth of library management and service areas across diverse communities.

    Through the Libraries, BU also is a member of the Association of Research Libraries (ARL), the Coalition for Networked Information (CNI), the Northeast Research Libraries Consortium (NERL), HathiTrust, the Boston Library Consortium (BLC), the Eastern Academic Scholars’ Trust (EAST), the OCLC Research Library Partnership, the Scholarly Publishing and Academic Resources Coalition (SPARC), and the Higher Education Leadership Initiative for Open Scholarship (HELIOS).

    Boston University, a member of the Association of American Universities (AAU), is one of the leading private research and teaching institutions in the world, with two primary campuses in the heart of Boston and programs around the globe. Chartered in 1869, the University is home to more than 33,000 students from more than 130 countries, 375,000 living alumni, 10,000 faculty and staff, and 17 schools and colleges.

    Please note all newly hired staff and faculty will need to be in compliance with Boston University’s COVID-19 Vaccination and Booster Requirement ( within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption (instructions ( ). For further information on the University’s response to COVID-19, please visit the COVID-19 Resources ( site.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

Required Experience