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Novartis Pharmaceuticals Associate Director, Digital Media & Platform Strategy in Cambridge, Massachusetts

322879BR Job ID: 322879BR Job Description: 800 million people! That’s the number of people we reach globally. Novartis is reimagining medicine to improve and extend people’s lives, and we are finding innovative ways to expand access to our latest treatments. Our organization with Communications & Engagement, helps engage the world in what Novartis does, how we do it and why it matters. We have the power to reach people’s hearts and minds, while cutting through the noise with a clear, authentic, credible and relevant voice. The Associate Director, Digital Media & Platform Strategy will be responsible for the digital engagement strategy and channel execution of Company brand campaigns tailored for Novartis global social media and web channels by creating the framework and tactics of various digital media plan(s) to deliver on objectives. Your responsibilities include, but not limited to: • Oversee a portfolio of channels/platforms to ensure world class channel execution, standards and evolution. • Lead ongoing audience centricity within channels to ensure relevancy and engagement to drive appropriate micro-content creation. • Partner with editorial and creative counterparts to develop coordinated, sophisticated, and high-quality content plans in support of assigned digital campaigns. • Identify and articulate key performance indicators that clearly and measurably connect metrics to overall business objectives. Ability to deep dive into metrics to surface ongoing audience and channel findings. • Understanding of and ability to articulate the value of SEO, SEM and paid social media strategies. • Ability to identify social and cultural trends and build Novartis strategy & content that is relevant to intended audiences. \n\n\n\n Position Title: Associate Director, Digital Media & Platform Strategy Minimum requirements: What you’ll bring to the role: • Bachelor’s Degree is required; subject area in business, communications or related program is preferred. • 7+ years of direct work experience in communications required; 4+ years of digital communications (social and/or web) experience required. • Experience working cross-functionally within a large, complex organization preferred. • Ability to handle a diverse workload and managing day-to-day planning across multiple teams including, creative, editorial, insights and analytics, business franchises, and digital strategy. • Knowledgeable of the latest paid media strategies and developments in social media channels. • Ability to iterate, test, learn, and synthesize key findings into impactful insights. • Understanding of attribution, causation, and incremental lift of campaigns that lead to positive sentiment and increases in company reputation. • Curious, creative problem solver; strategic evangelist and ‘innovation incubator’ on digital and social strategies and goals. • Organized, detail oriented and ability to lead through influence. • Ability to execute decisively and react in real time to changes in strategy and tactics based on insights and analytics. • Passionate about the power of digital media to positively influence audiences and boost Novartis reputation. • Clear communicator in written and verbal forms with experience on a cross cultural capacity. Why Novartis? 769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives. We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working. We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying! Imagine what you could do here at Novartis! Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve. Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: Job Type: Full Time Country: USA Work Location: Cambridge, MA Functional Area: Communications & Public Affairs Division: CTS Business Unit: COMMS & ENGAGEMENT Employment Type: Regular Company/Legal Entity: Novartis Corporation EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential. Shift Work: No Early Talent: No