Philips Senior Manager, Web Strategy- Health Systems (Cambridge, MA) in Cambridge, Massachusetts
In this role, you have the opportunity to
The North America Web Strategy Manager is responsible for developing the strategy, roadmap, and programs needed to support North America audience needs on our Philips owned platforms. These include our Philips.com website, our Philips Customer Communities, Portals, and our CRM acquisition & engagement programs. To develop and execute on the plan, the Owned Platforms Manager will closely partner with the Central Platform Experience & Conversion team and Owned Properties Managers Centrally and in the North America Market Digital Hub Team. This role will own understanding the needs of our Health System audiences on our owned platforms and translating that into a strategy and plan to provide a relevant and personalized experience to drive increased customer satisfaction online.
You are responsible for
Develop the strategy, roadmap, and programs needed to support our audiences online on our owned platforms, partnering closely with Central and local market teams for alignment and support of execution
Improving the Philips.com performance and experience by supporting the development of all Philips Heath Systems .Com pages (desktop & mobile) and dedicated content in alignment with Business Cluster engagement strategy and the Central Platform Experience & Conversion team
Partner with Businesses to ensure owned platforms content is meeting needs of the local market audiences and provide feedback and recommendations to design and content teams based on user insights
Coordinate deployment of (new) CRM campaigns & landing page(s) collaborating with functions across the organization
Work with analytics team to actively monitor & report on the performance of the owned properties
Contribute ideas and recommendations to drive higher value and impact of activities on owned properties
Engage teams to develop and launch pilot programs to uncover new opportunities to unlock growth
To succeed in this role, you should have the following skills and experience
7+ years of experience in digital marketing, marketing or similar
Bachelor’s degree. Preferably Marketing, Digital Marketing, Communications, Business Administration or related fields.
Healthcare technology marketing experience a plus
Digital marketing experience a must, including experience directly managing the customer experience on the web and on associated properties
Knowledge of Search Engine Optimization (SEO), Web Content best practices, and Web Conversion Optimization required
Ability to successfully manage projects across functions and geographies across a complex set of stakeholders
Understanding of how to gather insights from program performance data and develop recommendations to drive measurable improvement in results
Experience drawing on market and audience insights to structure pilot programs to test and uncover new growth opportunities
Exceptional project management skills
Excellent verbal and written communication skills
Demonstrated success delivering projects on time and within budget
High attention to detail and problem solving skills
A hands-on, roll-up-your-sleeves, can-do attitude
In return, we offer you
Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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