Inspire Brands Manager, Marketing Planning in Canton, Massachusetts
Do you want a fast-paced and exciting work environment? Grab a coffee, let’s chat!
Who We Are-
Dunkin’, a member of the Inspire Brands family, is one of the world’s most recognizable quick service restaurant brands with more than 12,000 franchised restaurants worldwide. Famous for our combination of high-quality coffees, espresso beverages, baked goods, and breakfast sandwiches, served all day with fast and friendly service.
If you have ever wondered what life is like when you work for the Dunkin’ brand, imagine there’s free coffee, donuts, and ice cream every day at the Boston Support Center in Canton, MA.
While many of our Boston Support Center team members are currently working remotely due to the Covid-19 pandemic, our people first culture and strong commitment to our values have continued to shine virtually as we are #Makin’ItWorkTogether.
Beyond flexible schedules and other awesome work perks, Dunkin’ is a place where we surround ourselves with people, we value to better the products we love by rolling up our sleeves for work that fuels us.
Purpose of Position-
This position is the key linkage between national and local marketing teams for the purposes of message planning, creative development, and creative asset management. The manager of planning is the central hub and one source of truth for marketing promotional activity at the national and local levels, with heavy emphasis on the retail channel.
What You’ll Be Working On-
Message planning coordination: manage the process to collect local marketing messages, merge with national plans, and be the one source of truth for all stakeholders who utilize the info
System/software: oversee database that collects local plans and generates reports for marketing channel owners; collaborate with cross-functional team to recommend and implement system enhancements
Local communications briefs: work with Field Marketing team to collect and consolidate local briefs each marketing window; incorporate messaging from briefs into master message plan; determine agency assignments
Digital asset management: key point of contact for creative asset platform, responsible for ongoing upkeep/archiving of assets, and linkage with agency partners to ensure current brand guidelines and assets are deployed throughout the system.
What You’ll Need-
5 years relevant work experience
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