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Job Information
Nexstar Media Group Digital Producer in Chicopee, Massachusetts
The Site Producer is responsible for updating their local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content and create opportunities to market web content on broadcast
Promote and distribute news content on social media
Flexibility to perform additional duties as needed
Skill/ Experience Requirements
Experience in digital content and journalism
Clever headline writer that gets readers to click
Strong multi-tasking abilities
Organized, technical problem solver and quick decision maker
Capable of researching, interviewing and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends)
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
Meets measurements of success
Typical day
The site producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
Measurements of success
Works well with local and regional newsrooms
Doesn’t miss big stories
Makes decisions based on data
Understands KPIs and regularly works towards those goals:
Role KPIs: +10% visits, +10% home visits, +10% total PVs
Responds well to feedback and offers insights on how audience is responding to content and headlines
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.