Massachusetts Veterans Jobs

What you’ll be doing:

• Assist in the development of product and ad strategies aligned with overall business goals. Utilize various analytics tools such as Excel, Tableau, and other reporting tools for decision-making and collaborate with cross-functional teams to meet KPI goals through product advertising and optimization.

• Create an operating model for engagement with external partners. Assess their performance and design a structure that aligns with KPIs.

• Conduct keyword research to identify relevant terms and phrases for use in the optimization of product listings. Ensure current content has benefit-driven bullets utilizing the researched keywords. Optimize product assortment with advertising spend.

• Develop and implement effective Pay Per Click (PPC) campaigns on Amazon, Walmart, Google, and other platforms focused on promoting products. Employ keyword research tools, competitor analysis, historical data, and product knowledge to create optimized advertisements that yield impactful results.

• Continuously monitor and analyze advertising campaigns through Tableau, Amazon Analytics, and AI tools to ensure they meet key performance indicators, maximize return on ad spend, and guarantee optimal profitability.

• Conduct continuous research on the industry through social media, newsletters, and other forms of communication to evolve into a subject matter expert on Amazon advertising.

• Create an operating model with Hi Touch operating and analytics teams to align strategies and goals around advertising, purchasing, content and keyword research. Build relationships and maintain external partnerships with third party partners.

• Develop and execute comprehensive advertising strategies to achieve sales goals on Amazon, Walmart, Target, and other platforms.

• Create, manage, and optimize PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive traffic and sales.

• Conduct thorough keyword research to optimize product listings and PPC campaigns for maximum visibility and performance.

• Implement SEO best practices to enhance product discoverability and search rankings on e-commerce platforms.

• Monitor and manage advertising budgets effectively, ensuring optimal allocation and ROAS.

• Stay informed about competitors' advertising strategies and market trends to identify opportunities and potential threats.

What you bring to the table:

• Capacity to develop and execute long-term advertising strategies aligned with business goals.

• Strong mentorship and coaching skills to guide and inspire junior team members.

• Flexibility to adapt strategies in response to market dynamics and business needs.

• Excellent verbal and written communication skills to articulate ideas and influence stakeholders.

• Demonstrated experience managing PPC campaigns on Amazon, Walmart, or similar platforms.

• Strong analytical skills with experience in data analysis and reporting.

What’s needed- Basic Qualifications:

• Bachelor's degree in marketing, Advertising, Business Administration, or related field or equivalent work experience

• 5+ years of progressively responsible experience in digital advertising, with a focus on e-commerce platforms.

What’s needed- Preferred Qualifications:

• Master's degree in marketing, Business Administration, or related field.

• Experience managing advertising budgets and optimizing ROAS.

• Certifications in Google Ads, Amazon Advertising, or other relevant platforms.

We Offer:

• Inclusive culture with associate-led Business Resource Groups

• Flexible PTO (22 days) and Holiday Schedule

• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.