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Fresenius Medical Care North America Product Manager Critical Care Fluids in Lawrence, Massachusetts

PURPOSE AND SCOPE:

Directs marketing direction for products. Coordinates market plan and/or launch programs to create demand and maximize sales of a specific product. Evaluates brand performance. Provides briefs and oversees development and production of marketing materials. Recommends product development and/or enhancements as a result of brand performance and feedback from customers and/or sales force.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Holistic support of one or more critical care Sterile Fluid products with regards to Product Management and Marketing

  • Work with global and regional Sales and Marketing teams to drive successful commercialization of critical care therapies and products, in specific US CKRT market

  • Oversee global market needs, trends and business opportunities

  • Initiation of new product developments, product innovations and changes based on market requirements and needs

  • Sustaining and control of the product portfolio (Product Lifecycle Management)

  • Translate business strategy in product roadmap

  • Support Engineering teams with market, customer and patient view as well as treatment understanding in product development and sustaining activities

  • Contact person for the R&D, Regulatory, Quality, Manufacturing, Marketing, Sales departments for selected products or markets in respective product group

  • Perform market profitability analysis

  • Support creation of product and therapy-specific information and communication material to support the Sales teams, Marketing teams and training activities on global, regional and country level

  • Perform analysis of the competitor's performance, product portfolio, strategy and communication concepts to define countermeasures and to develop counterarguments for Sales

  • Stay up to date in regard to product and therapy-specific know-how by continuous exchange with experts, users, doctors, technicians, sales, etc.

Additional responsibilities may include focus on one or more departments or locations. See applicable addendum for department or location specific functions.

PHYSICAL DEMANDS AND WORKING CONDITIONS :

  • The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EXPERIENCE AND REQUIRED SKILLS:

  • Bachelors degreein the field of natural or engineering science or a related discipline. Advanced degree a plus.

  • 5 or more years' related experience in Product Management, Marketing or R&D.

  • Knowledge about Product Management, Upstream Marketing

  • Medical knowledge about AKI Therapies e.g. CRRT

  • Knowledge about US CKRT market is an advantage

  • Knowledge about general business processes and Project Management

  • Knowledge about application of disposables e.g. Sterile Fluids products in therapies

  • Knowledge about registration process of medicinal products or medical devices is an advantage

  • Knowledge about usability requirements

  • Fluent in English (spoken and written)

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