Keurig Dr Pepper Marketing Strategy & Planning Manager-Drinkworks in Massachusetts, Massachusetts

Job Overview

Drinkworks is a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, and the “Drinkworks Home Bar by Keurig” is a first-of-its-kind appliance designed to prepare cocktails, brews, ciders and more at the touch of a button.

In this role, you will be a Keurig Dr. Pepper employee who is 100% focused on the Drinkworks business.

The Sales Strategy Manager for Drinkworks will be responsible for driving delivery of the annual sales plan for Drinkworks.

You will provide sales support across a number of retailers and will develop product assortment and pricing strategies for the appliance and accessory portfolio.

It is your responsibility to ensure that the customer strategy and expansion plan are carefully built out, clearly communicated and flawlessly executed by colleagues, agencies, and retail customers.

You will be tasked with developing buyer-ready content and will be called upon to sell the Drinkworks system into new accounts and manage the Drinkworks business at existing accounts. You will have exposure to the senior leadership of both organizations.

Your work will have a wide span of influence and require flexibility in style and approach with several constituents. There will be strong collaboration and strategic thinking required to set commercial priorities for learning and expansion.

You will be located in Keurig’s Burlington, MA headquarters, but will also spend time at Drinkworks’ Bedford, MA headquarters. You will participate as a member of the Drinkworks Commercial team as well as lead various Keurig-staffed cross functional teams tasked with delivering Drinkworks-focused initiatives.

What You Will Do:

  • Lead and manage relationships with the sales organization and key strategic accounts for Drinkworks

  • Provide strategic direction and deliver content for retail customer joint business planning meetings, top to top meetings, launch presentations and sell in materials

  • Represent Keurig at industry tradeshows, Drinkworks company events, commercial team meetings, and customer meetings

  • Present regular Drinkworks business updates

  • Keep Keurig senior leadership informed of latest developments with joint venture

  • Provide Drinkworks-focused training for the Keurig Sales team

  • Build and leverage expertise in specific customers and channels

  • Develop strategic recommendations, earn consensus, and lead implementation across cross functional program partners and leaders both internally and externally

  • Engage in written and speaking opportunities with varying levels of audience types and meeting formats

  • Leverage relationships with the functional areas of demand planning, supply planning, and logistics execution

  • Act as a strong role model for peers and lower level colleagues

Requirements

What You Must Have:

  • Bachelor’s Degree required, MBA preferred

  • Minimum 5 years of experience in Sales, Brand Management, or Commercial

  • Customer-facing experience and/or experience creating buyer-ready selling materials preferred

  • Experience within consumer packaged goods and / or beverage related industries preferred

  • Strategic and analytical capabilities

  • Ability to lead cross functional teams

  • Highly collaborative mindset; experienced at working cross-functionally to drive results

  • Ability to act as a positive, self-motivated leader who can inspire others to rise to new challenges

  • Ability to manage highly complex projects with strong attention to detail

  • Ability to work in a fast-paced environment with strong sense of urgency

  • High adaptability; ability to be energized by rapid change and ambiguity

  • Good judgment and clear understanding of when to involve others in the decision-making process

  • Excellent communication skills, written and oral, with all levels of the organization and externally with partners

  • Strong organizational skills and attention to detail to ensure tight deadlines are met both internally and externally

  • Experience building and delivering compelling presentations to multiple audience levels, including senior leadership and retail customers

  • Ability to travel 30% of time

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Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.

Job ID 2019-4905

Function Marketing