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VF Corporation The North Face Assistant Store Manager (Natick Collection Natick, MA) in Natick, Massachusetts

Assistant Store Manager

The North Face, a VF Company

At The North Face  we dare to lead the world forward through Exploration .  We were born to Explore. We were born to Disrupt. We were born to Lead.

The North Face is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.

Our values:

L ove wild places

S park curiosity

D are to disrupt

C reate communit y

L ead with integrity

By joining The North Face, you will help provide the best gear for our athletes and the modern-day explorer. You will also have the opportunity, tools and environment to more deeply explore the world around you and make meaningful, lasting connections. 

What You Will Do

The Assistant Store Manager will lead, develop and motivate a team of brand advocates, ensuring a consistent best in class customer experience that aligns with our brand purpose and values. The Assistant Manager partners with the Store Manager to maximize profitability by ensuring that customer engagement, merchandising, operations, and community connection are all consistent and in compliance with company standards.

How You Will Make A Difference

  • Brand Experience/Customer Experience: Coaches and develops staff to exceed individual and store productivity goals; coaches and develops staff to provide exceptional customer service by building a loyal customer base, understanding customer needs and engaging customers in conversation around The North Face products, activities and local community; acts as a Customer Experience Coach (Manager on Duty) and supervises floor coverage and activities, including opening and closing store as scheduled; achieves individual productivitygoals.

  • TrainingandCoachingTeam:in partnership withStoreManager, provides the leadership to ensure thorough training and ongoing development of store staff in customer engagement and all company programs, policies and procedures; participates in career path development for Guides and Lead Guides;partners with the Store Manager to ensure on-going specific and immediate coaching and feedback are provided to the staff; monitor and maintain compliance of all company policies and procedures and communicate/educate all team members; fosters an environment of development and accountability

  • Operations: Supports the Store Manager in achieving all financial and operational objectives including expense control, Loss Prevention, store audits, and weekly reports; assists in the creation and maintenance of positive employee relations through building, developing, and leading a quality store team;assistsStoreManagerintheselectionandhiringofqualifiedcandidates.

  • Visual Merchandising: partners with the Store Manager on the implementation of visual merchandising directives and maintains standards consistent with company brand strategies; communicates with Store Manager and/or directly to TNF corporate partners regardingmerchandisingassortment,trends,andneeds;ensuresmerchandiseonsellingfloorisreplenishedappropriately.

  • Loss Prevention, Safety, and Compliance: Partners with the Store Manager to ensure compliance and adherence to policies and procedures, standards and practices, and company directives. Protects company assets. Ensures compliance with company safety, security, and shrink avoidance policies and programs. Partners with Loss Prevention partners to identify trends and translate strategies into action to meet district and company shrink goals. Reacts quickly to all customer and employee injuries and partners with District Manager and Human Resourcesimmediately.

  • Professional Conduct: Models behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand. Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas ofothers .

What You Bring

  • 3ormoreyearsofstore managementexperienceinafast-paced, highly engaging retail environment

  • 3 or more years of experience leading and developing a team of 20 or more associates preferred

  • Experienceinaspecialtyretailenvironment,outdoorapparelindustryorexperiencewithoutdoorequipmentsalespreferred.

  • AssociateDegree(AA)orequivalentfromtwo-yearcollegeortechnicalschoolpreferredbutnotrequired

  • Proven ability to meet and exceed salesresults

  • Proven ability to meet business goals by driving results through storeteam

  • Proven ability drive results while balancing shiftingpriorities

  • Regularly interacts with the public in an often crowded and noisy interactivestore environment

  • Excellent verbal and writtenskills

  • Excellent decision making ability in a fast-pacedenvironment

  • Detail orientated and excellent organizationskills

  • Proficient computer skills including word processing, spreadsheets, and softwareprograms

  • Proven ability in leading the delivery of a high level of customer service in a retailenvironment

  • Abilitytoworkaflexiblescheduletomeettheneedsofthebusiness;willrequireweekends,evenings,andholidays

Physical Requirements:

  • While performing the duties of this job, the employee is regularly required to stand. The employee frequently is required to stand; walk; use hands andfingerstohandleandfeelobjects,tools, orcontrols; andstoop,kneel,crouch, orcrawl.

  • The employee is occasionally required to climb and balance. Frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50pounds.

  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust andfocus


The North Face is a subsidiary of VF Corporation. At VF, we outfit consumers around the world with our diverse portfolio of lifestyle brands. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. We are committed to delivering innovative products to consumers and creating long-term value for our customers and shareholders.

While our VF company and brands are diverse, we work together within a One VF culture to capitalize on our greatest opportunities for long-term performance. Across our company, a collaborative, global mindset differentiates our products and the unique experiences we provide to our consumers. It all adds up to a lasting competitive advantage built on harnessing the power of our differences to achieve great things together, all while positively impacting the lives of hundreds of millions of people and the world. 

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.


VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.