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International Data Group Marketing Specialist in Needham, Massachusetts

Come join IDC, the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC was recognized by the Industry Relations (IIAR) as the 2020 Analyst Firm of the Year for delivering critical, timely insights in coordinated efforts around the world, during a time when our customers faced unprecedented challenges.

IDC is seeking a Marketing Specialist to support our go to market, lead generation, and customer expansion efforts for our “Future of” (FoX) Research Practices. This individual will work closely with the Marketing Director and other key stakeholders throughout the organization to execute a cross-functional marketing plan that drives influence, market relevance, and new business.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future!

  • Develop content and digital marketing, social media, sales enablement and lead generation assets as the marketing lead for a selection of FoX Practices

  • Support the development of product messaging and content for specific offerings within select FoX Practices

  • Develop business value content such as digital white papers, website content, blogs, case studies, and videos

  • Execute demand generation and lead generation efforts in Marketo that drive MQLs

  • Enhance sales readiness with training and enablement tools that support effective prospecting and sales engagement

  • 2+ years of relevant B2B marketing experience, in the IT industry is a plus

  • Experience with marketing automation required, Marketo preferred

  • Experience with Salesforce.com is required

  • Excellent writing skills and ability to take technical and business concepts and tell a clear and impactful story

  • Strong organization, prioritization, planning, and strategic thinking skills – must be able manage multiple deadlines and priorities

  • SEO, SEM, and Google Analytics experience helpful

  • Strong PowerPoint skills are preferred

  • BA/BS in Marketing, Communications or other related degree

About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.

ID: 2021-1781

External Company Name: International Data Group, Inc.

External Company URL: http://www.idg.com

Street: 140 Kendrick St

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