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Procter & Gamble Sr. Dir., Marketing - First Aid Beauty in Newton, Massachusetts

Job Location


Job Description

P&G is searching for our next Senior Director of Marketing who will be the steward for all things Brand at First Aid Beauty, reporting to the CEO of First Aid Beauty. This leadership role will oversee a large team inclusive of Global Product Development, Brand Creative, Regional brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing and Consumer Engagement teams. The role will ensure continued growth for First Aid Beauty by developing key strategies to gain new consumers, build brand love and launch award winning products that grow the category. This executive position is a critical leadership role internally and externally with key industry partners, press, media and retail customers. This Sr. Director role will be based in Boston, MA. or New York, NY.

Key Responsibilities

  • Set brand strategy and ensure delivery through effective marketing campaigns, innovation strategy and execution

  • Oversee teams across multiple functions ensuring teams collaborate effectively in support of flawless orchestration in NA and abroad.

  • Ensure clear vision around brand purpose and brand ambition.

  • Ensure the integrity of First Aid Beauty’s brand identity across all consumer touch points.

  • Lead Global Product Development organization. Enable award winning NPD that is true to the brand anatomy with global product compliance

  • Work hand in hand with the CD to ensure in-house creative design studio capable to produce consistent on-equity, creative content in all touchpoints

  • Understand customer behavior and expectations to anticipate consumer needs and design programs and messaging that resonate and connect authentically.

  • Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.

  • Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.

  • Manage P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets.

  • Oversee the analysis of customer insights, consumer trends, market analysis, and marketing best practices that build successful strategies .

  • Liaise with corporate partners and leaders to learn and share best practices.

  • Be the face of the brand to industry press / media and role model the brand equity to external stakeholders.

Job Qualifications

  • 10+ years- experience in marketing or brand management with exposure to key cross functional disciplines (i.e. creative, finance, operations, product development, legal, media, PR).

  • Beauty and Consumer packaged goods experience required.

  • Bachelor's degree in Business, Marketing, Communications, or equivalent preferred.

  • Strong knowledge of global markets and management of global brand programs.

  • Collaborative and empathetic leadership skills.

  • Experience building multi-year strategic plans.

  • Proactive and entrepreneurial mindset. Experience across large corporations and small businesses preferred.

  • Solid understanding of market research and data analysis methods.


Responsibilities as of #PGDAY1 - you will feel the ownership of your project from the beginning, and you will be given specific projects and responsibilities.

Continuous mentorship - you will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager. Work and be part of a dynamic and encouraging environment - working over a diverse array of interesting problems.

Promote agility and work/life effectiveness and your long-term wellbeing.

Get a competitive salary and benefits package.


We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Luvs®, Bounty®, Charmin®, Bounty Napkins®, and more. Our community includes operations in approximately 70 countries worldwide.

Visit to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + equity + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Starting Salary: $182.6k – $251k/year

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE ( .

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Job Schedule

Full time

Job Number


Job Segmentation

Executives (Job Segmentation)

Starting Pay / Salary Range

$182,600.00 - $251,000.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.