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Column Health Community Outreach Manager in Springfield, Massachusetts

Have you ever wanted your sales superpowers to be used for good? Have you ever thought that your knack for getting past the velvet ropes of the world could be used to save lives? Did you walk out of covid thinking that you wanted something more rewarding? Column Health is your next move. Come help us save lives, change healthcare and make the phrase “doing well by doing good” more than a winning phrase in business lingo bingo.

The Community Outreach Manager (COM) is a critical member of the development team that acts as the external facing representative of Column Health across all organizational levels. The Community Outreach Manager's primary role is to achieve target census and admission objectives through focused referral generation and strategic brand-building initiatives. This individual will act as the community liaison/outside sales representative for Column Health's varied locations and service lines to identify, establish, and maintain communication and relationships with potential referring partners in the respective communities in which Column Health serves. They are responsible for attending community events, being a liaison with health systems, facilitating interaction with the criminal justice community, and interfacing with complimentary service providers in the substance use disorder marketplace.

Essential Job Duties:

  • Understand the mission of Column Health and plan outreach efforts to administer it appropriately

  • Develop in-depth knowledge of Column Health service offering/maintain clear pathways for patients to enter Column Health treatment

  • Identify, establish, and maintain relationships with key potential referral partners to drive admissions

  • Develop and/or implement outreach activities, campaigns, and strategies to cultivate community awareness and engagement with Column Health

  • Organize, attend, and/or participate in special events and promotions advocating for Column Health and our patients

  • Act as a liaison for external marketing campaigns and advertisements

  • Be a resource for care providers and management to manage relationships with third party organizations to whom Column Health provides services

  • Meet with care providers across all Column Health locations to collect ideas and resources to share across the organization

  • Actively engage/educate and develop community stakeholder relationships at all levels increasing brand awareness in the marketplace

  • Serve as spokesperson/representative for the Column Health organization at meetings and special events, implementing outreach strategies and communications

  • Establish and maintain effective relationships with local, state and federal agencies, employers and other parties to develop/maintain clear pathways for patient access to treatment

  • Identify relevant trends and market opportunities, providing guidance and development on marketing materials to support outreach efforts

  • Maintain accurate record keeping duties/support for contact management, trend analysis and reporting

Required Education/Degree:

Associate Degree; Bachelor's Degree preferred

Required Experience:

  • 2+ years preferred in a related experience

  • Knowledge of mental health and addiction treatment services in MA

Other Preferred Qualifications:

  • Proven ability to achieve sales or business development objectives

  • Active knowledge of addiction medicine/behavioral health industry/markets

  • Outgoing personality, ability to connect and engage people openly and build rapport

  • Ability to work independently as well as collaboratively with various teams

  • Bachelor's Degree in marketing, business or related equivalent

  • Excellent communication skills, time management and ability to utilize reporting and CRM software platforms

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.