Job Information
MGM Springfield Director Database Marketing in Springfield, Massachusetts
Director Database Marketing - MGM Springfield Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth. PRIMARY PURPOSE: The Director of Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director of Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures. Executes Direct Marketing strategy across properties covering gaming and non-gaming campaigns. Oversees final deployment to customers and conducts final error checks. Establishes and fosters best practices that optimize database segmentation and campaign process. Trains managers/specialists to ensure accurate and timely codification. Drives \"user adoption\" of marketing technology; and collaborates with IT to troubleshoot issues. Responsible for spot checking within campaigns and ensuring rules have been applied. Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness. Manages test and learn campaigns, and implements changes from key learnings. Achieves Key Performance Indicators: Average execution time per campaign, percentage of on-time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage. Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensures each employee completes all required departmental and company training and conducts periodic performance evaluations. Provides leadership for all reporting department\'s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company\'s diversity commitment. MINIMUM REQUIREMENTS: Bachelor\'s Degree or equivalent experience 4+ Years of Prior Relevant Experience