MassMutual Financial Group Insurance Product Strategy Lead in Springfield, Massachusetts

Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We at MassMutual value diversity and inclusion. We’re people helping people.

A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

Together, we’re stronger.




This position will support the MassMutual Direct to Consumer team. The DTC team is responsible for business and model exploration, refinement and evolution. We seek to do this in a high caliber team. We are a flat organization, working as a cohesive team on multiple ideas/pilots, scaling existing businesses at any given time. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making.

Job Summary:

The Term Life Insurance Product Manager focuses on defining the protection product to best serve the target market’s needs. Once identified, this role will focus on developing, launching and scaling protection product solutions that will meet the needs of the target market. This individual will be responsible for product development, underwriting strategy, distribution planning, delivery, financial stability and overall performance of all protection products.

Key performance indicators include Acquisition Allowable, Retained Business, Mortality Rates, Profitability and Value of New Business (VNB).

  • Acts as Business advocate with Legal and Compliance teams, as well as any government agency (as appropriate) Championing change to meet the needs of target consumers.


  • Accountable for developing the multi-year direct term insurance product roadmap.

  • Responsible for building/developing and managing new and existing term products within the context of marketability, competitive intelligence, retention and financial results, and organizational priorities and capabilities; ensures products can be advertised through direct marketing channels, distributed through call center, online/digitally and direct mail sales channels and build direct relationships between the MM brand and the consumer.

  • In partnership with the internal product team, defines and delivers new innovative product offerings that will create differentiators ensuring MM leads the industry in financial solutions– including identification of new product ideas, pricing strategy, identification of pricing assumptions and ongoing analysis.

  • Acts as Strategy Lead during product launch to ensure strategy and business impact goals are met; develops phased approach to meet critical business requirements and marketing needs while developing optimization requirements for future phases.

  • Partners with marketing team to develop premium goals and objectives, projections, and consumer demographics.

  • Product Delivery Strategy: Business owner accountable for applications, policies, forms and legal disclosures – and overall Legal and Compliance Risk. Ensures business adheres to Legal and Compliance requirements across every marketing channel, distribution partner and service center.

  • Designs applications, policies, forms and legal disclosures (filed and not filed), gathering appropriate feedback and approval.

  • Develops filing approach and roadmap to ensure business needs and timelines are met. Partner with filing company and internal stakeholders to successfully file products across product lines.

  • Reviews and approves all consumer facing communications for product accuracy.

  • Acts as Business advocate with Legal and Compliance teams, as well as any government agency (as appropriate) Championing change to meet the needs of target consumers.

  • Product Performance Strategy: Accountable for overseeing and managing product performance to ensure lead yield, profitability, retention and VNB key performance indicators are met.

  • Analyzes, monitors and reports on performance results; partner with Analytics and Finance teams to understand the drivers behind performance – monitors KPIs daily and weekly, and present results, actions plans and strategic updates.

  • Develops new strategic initiatives and manages implementation of those initiatives through partnership with functional areas. Where initiatives are successful, determines scaling plan, including team, operations, etc. and ongoing key business indicators.

  • Coaches, mentors and develops others on own team or within matrixed organizations.

  • Identifies developmental strengths and weaknesses of assigned areas and ensures necessary programs, and resources are made available to support development needs.

  • Establish and assess the achievement of realistic, challenging objectives through regular communication and a formal performance management program.


  • Qualified candidates must be authorized to work in the US

  • Deep understanding of insurance industry, specifically life insurance

  • Versatile, flexible, and displays a willingness to work within changing priorities with enthusiasm, commitment to excellence, and high standards

  • Exhibits highest level of communication acumen, necessary to interface, provide context and solicit information at all levels of the company, and in interactions with partners outside of MassMutual

  • Able to function effectively in a dedicated team based environment

  • Individual typically has at least 5+ years of related experience

  • 4 year college degree

Ranked No. 77 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2017) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.


Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.

Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.

Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.

Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.

Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.

• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)

• National Association for Female Executives Top Company for Executive Women (2017)

• DiversityInc Noteworthy Company (2017)

• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2017)

• Working Mother Media 100 Best Company (2017)

• Military Friendly Employer (2018)