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MassMutual Market Growth Strategist in Springfield, Massachusetts

The Opportunity

MassMutual is looking for a motivated and collaborative Market Growth Strategist to build and lead our vision to serve business owners and growth markets and drive profitable policy and top line growth. The role will focus on developing and executing effective needs-based marketing strategies that leverage consumer, business and distributor insights, market trends and demographic data to reach business owners and other growth markets. The primary focus of the role will be Business owners markets, with additional responsibilities to support other growth markets. The incumbent will lead the development of comprehensive, full funnel marketing strategies for cross channel activation, and will spearhead the execution of distributor-facing / consumer-facing campaigns in partnership with multiple COEs and busines partners. If you are passionate about serving business owner communities, have an entrepreneurial spirit, and enjoy analyzing market trends and customer insights, we want to speak with you!

The Team

As a Market Growth Strategist, you will join a collaborative team that delivers on plans with a sense of urgency, meeting, and exceeding expectation. The Market Segmentation and Development team will lead an enterprise customer growth strategy, focusing on key consumer segments including business owners, affluent, multicultural, and other growth segments. The team will consistently identify and refine ways to gain scale and maximize the synergy between consumer segments and distribution channels.

The Impact

As the Strategist, you will partner with internal and external stakeholders across multiple functions including Product, Legal, Operations, Marketing and Sales to enable MassMutual to acquire consumers and business in growth segments. You’ll develop marketing strategies and influence distribution strategy, positioning of our solutions, and engagement of target consumers in select designated market areas (DMAs). This will be done by drawing upon best practices from multiple disciplines (i.e., advertising, digital/social, PR/media relations, product and others) to deploy a test-and-learn approach that will attract customers, grow revenue, and recruit/retain sales professionals in serving diverse consumer segments.

Minimum Qualifications

  • 8+ years of marketing experience, developing consumer and marketing strategies

  • Experience developing strategies and programs to reach business owners and diverse consumers.

  • Keen understanding of the unique business owner needs and priorities particularly related to financial management

  • Experience in driving market development, full funnel marketing strategy development, marketing & advertising within business and diverse markets utilizing various media, event, and other community outlets. Experience in ROI and CBA analysis to optimize investment

  • Experience in working with various sales distribution channels – career, independent, strategic partnership and institutional

  • Excellent verbal and written communication skills; comfortable making presentations to business partners and senior management.

  • Ability to handle complex long-term focused projects involving multiple disciplines or business units; excellent analytical and problem solving skills

  • Self-starter, entrepreneurial, agile, collaborative, resourceful and comfortable working in a fast-paced team environment where self-sufficiency is essential. Excellent organizational skills

  • Experience in identifying and nurturing relationships with key affinity groups, including multicultural, and centers of influence.

  • Understand the unique business market drivers and nuances and values to align with MassMutual’s go-to-market strategy.

  • Works independently and with management on high visible, cross-divisional complex projects.

  • Bachelor’s degree

Preferred Qualifications

  • Prior experience in insurance or financial services

  • Master’s degree

What to Expect as Part of MassMutual and the Team

  • Focused one-on-one meetings with your manager

  • Access to mentorship opportunities

  • Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA, veteran and disability-focused Business Resource Groups

  • Access to learning content on Degreed and other informational platforms

  • Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits



Salary range

  • Salary range for this position is 90,00.00 - 120,000.00 USD Annual. **Salary commensurate with experience.

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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.