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Philips Business Marketing Manager- Premium MR in United States of America - Home Based, Massachusetts


In this role, you have the opportunity to

The Business Marketing Manager is responsible to develop and execute the Go To Market approach for assigned portfolio, the associated products, solutions, services in alignment with the Markets’ Business and overall Marketing strategy and works with the Clusters and Businesses to ensure perfect and flawless New Product Introductions and Launches. S/he supports the Business Marketing & Sales Leader (BM&S) in the interactions with the Business, especially around the Marketing enablers and metrics. The BMM also supports and coaches the Modality Sales and Clinical teams in the Market and ensures Marketing strategy and plans are aligned.

You are responsible for

  • Market Shaping / Engagement & Demand Generation Strategy

  • Demand Generation Programs

  • Activation preparation & Execution

  • Content Localization

  • Perfect NPI Execution

  • Coordination of Enablement Programs, including Training

  • Market Portfolio Management & Performance / NPI Planning / Market Inputs to BU Product Roadmap

  • Audience, Market, Customer Insights

  • Product Performance Analytics & Driving Interventions (to improve Win Rate / Visibility)

  • Pricing / Profitability Management

  • Business specific solutions

To succeed in this role, you should have the following skills and experience

  • Bachelor’s degree and 5+ years of industry experience

  • Experience in marketing technology, healthcare or MedTech products or solutions

  • Certified LEAN Advanced

  • Has a broad knowledge of products and services within the scope

  • Complete knowledge and understanding of the Marketing processes

  • Leads a cooperative effort among members of multifunctional teams

  • Experience in marketing technology, in consumer / healthcare domains, incl. localizing value propositions to unique customers and markets

In return, we offer you

Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran