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C-4 Analytics Automotive Corporate Sales Trainer and Performance Coach in Wakefield, Massachusetts

Automotive Corporate Sales Trainer and Performance Coach: REMOTE – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for an Automotive Corporate Sales Trainer and Performance Coach - REMOTE as we look to expand our team and support our growing roster of local and national clients.

While this position is advertised to all REMOTE candidates, residing within a commutable distance of our WAKEFIELD, MA office is highly preferred. 

If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.

Who We're Looking For: Automotive Corporate Sales Trainer and Performance Coach - REMOTE

C-4 Analytics is looking for a Corporate Sales Trainer and Performance Coach who will ensure the maximum effectiveness of the sales team by developing and implementing Automotive industry-focused training programs, designing and delivering training sessions on company services and business practices, and conducting individual performance coaching. We are looking for someone with strong corporate sales training and performance skills who is able to coach, mentor, provide real-time feedback, and provide support to sales team members that align with the company’s learning and development philosophies. The Automotive Corporate Sales Trainer and Performance Coach will ensure sales employees are working at peak performance at communicating our valuable digital marketing solutions into automotive dealer prospects. We offer superior service and industry-leading strategies, and we are looking for someone with strong automotive industry acumen to help our sales team become more effective at communicating our value proposition to potential clients. Our sales team is a fast-growing and high performing team and we are looking for someone to help continue to grow, build, and scale the team.

As an Automotive Corporate Sales Trainer and Performance Coach you are:  

  • Data-driven: You will assist in identifying and standardizing sales performance reporting for internal business review and help create and manage custom CRM reports. 

  • Metrics-driven : You know how many calls, meetings, and emails it takes to close a client and you know how to work with the sales team to accomplish this.

  • Hands-on: You’ve got your pulse on the team’s performance and you are working with the day-to-day tasks that the salespeople are working on. You work one-on-one with members of our sales team and provide real-time actionable feedback and conduct training needs analysis to ensure performance standards and expected results are being met.

  • Analytical: Working with our Sales Leadership, you will focus on enhancing sales productivity through streamlining processes and managing policies and directives. You will also perform drill-down analysis to identify areas of sales performance opportunity.

  • Action Oriented: You will work with Sales Leaders to identify sales skill gaps and develop training and coaching opportunities to address them and create physical and digital learning material for new and experienced sales members to reduce ramp-up time and increase win rates.

  • An excellent communicator: You will teach, coach, and develop individuals in-person and virtually. 

  • A team player: You will work with a wide variety of stakeholders and lead collaboration on training and coaching projects across the sales department. 

    A day in the life of a Automotive Corporate Sales Trainer and Performance Coach: REMOTE

  • Assist in meeting sales targets through identifying sales skills gaps through data analysis and trainings and share findings and progress to leadership, including C-Suite.

  • Overseeing sales phone calls, including cold calling potential clients to gather information and data, and sales presentations.

  • Reviewing, analyzing, and managing monthly commission reports in order to identify low-performing sales members.

  • Work with individual sales team members to develop their skills to achieve their sales goals and KPI targets

  • Assists with developing and monitoring performance reviews including succession plans and performance improvement plans

  • Develop training curricula, instructor manuals, learner guides, coaching guides, and other materials, and/or script and utilize digital training programs that meet identified learning goals

  • Plan, and facilitate cold calling “power hour” blitzes with sales team members to practice prospecting skills.

  • Collaborate with the Learning & Development team for potential cross-departmental development, resource gathering, and alignment of development strategy.

  • Oversee and own the onboarding certification process for all sales new hires including but not limited to role-playing, training sessions, and debriefs of recorded training.

  • Provide regular updates to the leadership of the Learning & Development team on performance challenges, changes in content or any necessary information that may impact the approach, training, or coaching of the sales team.

    What you’ll need to succeed:

  • Bachelor’s Degree required

  • 5+ years of automotive experience

  • 5+ years of experience designing and implementing business development training and performance coaching programs

  • 5+ years of experience working with a CRM to produce performance reports through reviewing, analyzing, and evaluating datasets

  • 5+ years of experience in sales management or performance improvement role

  • 5+ years of combined inside/outside sales experience is preferred

  • Experience working cross-functionally and strong collaboration skills -- demonstrated ability to prioritize, build trust, and influence at all levels of the Sales and Learning and Development team.

  • Must possess excellent verbal and written communication skills and presentation skills

  • Must be able to manage multiple concurrent tasks and priorities with accuracy and attention to detail

  • Demonstrated ability to achieve high-performance goals and meet deadlines in a fast-paced environment

  • Must have excellent organizational skills

  • Must display a high degree of confidentiality, professionalism, and emotional maturity

  • Some travel required

  • Digital Marketing experience is preferred

  • Experience selling digital marketing or related services is preferred, but not necessary.

    Compensation:  

    Compensation: We offer a competitive compensation commensurate with experience and qualifications. The starting annual salary for this position is $85,000.  The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

    Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

    Flexibility:

    The Automotive Corporate Sales Trainer and Performance Coach may benefit from the flexibility to work in a way that suits them best. We offer the following working options:

  • Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face-to-face interactions, and foster a sense of community.

  • Remote: We understand that some individuals thrive in a remote working setup. As such, we support remote work arrangements, allowing you to work from the comfort of your own home or any location that enhances your productivity.

  • Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.

    Working at C-4 Analytics

    We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers (https://c-4analytics.com/careers/) and culture (https://c-4analytics.com/culture/) page for more details. 

    More About C-4 Analytics

    C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate, and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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